Nordic entrepreneur Jakutyte is looking for funding on Kickstarter for her innovative product - coffee for dogs, which she has called, "Rooffee" by combining the words roots and coffee. Some on social media reckon combining the word Wroof and coffee (Wrooffee) would've been much better and lesslike the colloquial term for date-rape drug. Jakutyte says she had never heard of the term: "My first and the main intention was to show the roots and coffee connection and unfortunately, I haven't Googled it ... Probably I'm too busy with my shelter dogs and entrepreneurship," she adds. The other odd thing about 'coffee for dogs' concept is it doesn't actually contain any coffee. It is actually a coffee-type of drink made from Nordic wild roots proudly containing "no agricultural chemicals or pesticides, no caffeine, and no other nonsense." So it's actually brown liquid for dogs.
Much like the phrase "Pandora's Box", this too is a widely misunderstood phrase best avoided in real estate puff.
Size still matters
Tell someone a space is 120m and they may not be able to grasp how big that is, but say its a big a a rugby field and that should compute. Data visualisation whiz Colin Morris looked into how object comparisons change over time by analysing occurrences of the phrase "the size of ..." between 1800 and 2008. Some of the results made perfect sense (England has phased out the shilling; basketball didn't exist for most of the 1800s), while others were more surprising (why did we stop referring to cats as a popular size comparison in the 21st century?). Overall, Morris found that pea, walnut and egg were still commonly used with sports analogies now also being used widely (golf ball, basketball, football field). (Via Mental Floss)
