"Her lingerie range has gone down so well too that she feels she needs to strike while the iron's hot. Whenever she drops pics of her modelling the gear, sales go up.
"Fans hopes for R9 will be kept on hold while Rihanna builds her beauty empire as she plots to become the next beauty billionaire.
"She's realised there is more money in the beauty game than music as record sales die down and live touring faces big competition."
In May, the Rude Boy hitmaker told fans she had "lost" her long-awaited ninth album.
Rihanna had taken to Instagram to share a clip of herself in the garden twirling a pair of her new sunglasses from her brand Fenty's Off Record eyewear range to promote the new line, and her fans soon took to the comments section to demand that she drop the record.
When one asked: "WHERES THE ALBUM", Rihanna replied: "I lost it", and added the shrug emoji.
And when another commented: "DON'T DROP THAT ALBUM", she responded: "navy this who to blame right here look."
In April, the Diamonds singer - who has donated millions to various causes during the coronavirus pandemic - told her fans to stop bothering her about new music while she is "trying to save the world".
Speaking during an Instagram Live, she told her fans: "If one of y'all motherf****** ask me about the album one more time when I'm tryna save the world, unlike y'all president....on sight."
