The Hits are holding a fundraising drive for Plunket, the charity that supports babies and families for the first 1000 days of a child's life.
Video / Nick Winter
The Hits radio hosts are taking to the phones today to kick off the annual Pledge for Plunket appeal.
Stacey Morrison, Mike Puru, Anika Moa, Jono Pryor and Ben Boyce will all be waiting for the calls to come in as they host a telethon for whānau charity Plunket.
Thefundraiser will help little Kiwis stay warm this winter, as people can call in to donate towards merino blankets, socks and sleeping bags for babies.
Kicking off this morning with Jono and Ben's breakfast show, it continues on with Stace Mike and Anika.
Callers can dial The Hits on 0800 90 10 30 to pledge $10, $20, $30 or $50 toward different items to go into bundles for families or donate online here.
The packs include a onesie, face cloths, socks, a swaddle, a merino blanket and a merino sleeping bag.
Anika Moa, Mike Puru and Stacey Morrison are taking donations over the phone all day on The Hits. Photo / Sylvie Whinray
It's "a tough time" to be asking people for money in light of the pandemic, The Hits' Mike Puru says.
Though there's no set fundraising target, he says they aim to deliver 1500 whānau bundles to families that need Plunket the most.