Sandra Bullock and Ellen DeGeneres have spent the past two years in a behind-the-scenes battle with obscure internet companies that peddle beauty products with fabricated endorsements. As soon as one site gets taken down, another pops up in its place.

Tired of playing Whac-a-Mole, the stars went public with their fight Wednesday, filing a lawsuit in Los Angeles Superior Court. They are suing over false advertising and the unauthorised use of their names and likenesses to endorse products — a "right of publicity" claim. Because DeGeneres and Bullock do not know for sure who is behind the fraud, the defendants

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