If past experience (cough, blogs) is any indication, a shakeout is nigh.

In 2016, Morgan Mandriota and Lester Lee, two freelance writers looking to grow their personal brands, decided to start a podcast. They called it The Advice Podcast and put about as much energy into the show's production as they did the name. (After all, no one was paying them for this. Yet.) Each week, the friends, neither of whom had professional experience dispensing advice, met in a free room at the local library and recorded themselves chatting with an iPhone 5.

"We assumed we'd be huge, have affiliate

Advertisement
Advertisement