Remember the Share a Coke campaign — where Coca-Cola put people's first names on their bottles like those personalised bedroom plaques in the 70s? This initiative increased Coca-Cola's US sales by more than 2 per cent and reversed 10 years of decline in Coke consumption in the United States.
Pope forthright on 'fake news'
President Donald Trump is forever using the phrase "fake news" to dismiss unflattering stories from news outlets, but Pope Francis defined it more intelligently as "the spreading of disinformation online or in the traditional media. It has to do with false information based on non-existent or distorted data meant to deceive and manipulate the reader". He added, "Spreading fake news can serve to advance specific goals, influence political decisions, and serve economic interests." His example of fake news? The serpent's message to Eve and Adam about the tree of knowledge of good and evil. This example shows that "there is no such thing as harmless disinformation; on the contrary, trusting in falsehood can have dire consequences. Even a seemingly slight distortion of the truth can have dangerous effects." (Via kottke.com)
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By Australian comedian Troy Kinne.
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