Nike
The whole song is basically calling out Nike, as we already told you.
Michael Jordan
"Yeezy, Yeezy, Yeezy just jumped over Jumpman" makes reference to Michael Jordan's brand, unfavorably against Kanye's own Adidas brand of sneakers.
Drake
The structure of that "Yeezy Yeezy" hook, and really the whole song, is a very direct reference to Drake and Future's "Jumpman."
Lebron James
"Nike, Nike treat employees just like slaves / Gave LeBron a billi' not to run away (Yo!)"
Anyone running against him for president in 2020
"2020, I'ma run the whole election, yah!"
Certain unnamed people with less impressive Twitter trending histories
"I've been trending years, y'all a couple days"
Women who aren't married to him
"10 thousand dollar fur for Nori, I just copped it (Yo!) / Your baby daddy won't even take your daughter shoppin' (Yo!)"
Fashion designers
Although West doesn't specifically name names when he says "I done wore designers I won't wear again / Make 'em n-- famous, they get arrogant," he's criticized Louis Vuitton and Saint Laurent designer Hedi Slimane in the past, Elle notes.
Kimoji haters
"Plus Kimoji just shut down the app store, uh! / And we made a million a minute, we made a million a minute"
Bill Cosby
"Do anybody feel bad for Bill Cosby?"
... and Steve Harvey
"Did he forget the names just like Steve Harvey? (Yo!)"