James Bond would not be successful if he applied for Britain's Secret Intelligence Service, an MI6 source says.

The organisation has launched a major recruitment campaign emphasising the need for sociable people from working class backgrounds.

It is expecting a major rise in applications in the weeks following the Spectre film, which paints the life of a spy in a very glamorous light.

But MI6 is at pains to make clear that the gun-wielding, martini-drinking, womanising loner is not the modern reality.

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Instead it is stressing that the job requires emotional intelligence and a knack for strong working relationships with colleagues and foreign contacts.

"James Bond would probably not be successful in joining SIS, if he were to apply," an intelligence source said.

"Teamwork is central to SIS's ability to deliver intelligence, and heroes working alone rarely achieve much."

Bond star, Daniel Craig, himself recently labelled Bond a lonely misogynist.

- AAP