Kim Kardashian may get the most media attention out of her siblings, but it turns out her youngest half-sister Kylie Jenner is the one to watch out for.
According to data from fashion website Polyvore, the 17-year-old has surpassed Kim, Kourtney, Khloe and even Kendall as the favored sister among teens, and her popularity is only continuing to rise.
A graph shows how searches for Kim spiked around the time of her wedding and Kendall's popularity grew while she was modelling in New York Fashion Week, but interest in Kylie has seen a steady rise over the past two years.
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With her edgy fashion sense, stylish friends - including Jaden Smith and Hailey Baldwin - and daring hair color, Kylie appeals to younger fans who see Kim, 34, as too old to be a role model.
And while Kim may have famously raked in an absurd $200million for her iPhone game, Kylie isn't too bad off her self. In fact, according to Business Week, she reportedly earns $5,000 for every episode of Keeping Up With the Kardashians, which first aired when she was just 10.
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Couple that with her various modeling stints, magazine appearances, contracts with PacSun and Opi and new hair extensions line, and Kylie is easily a millionaire.
She also has more than 12million followers on Instagram and more than seven million on Twitter, where she gets paid thousands of dollars to post promotional tweets.
Momager Kris says that it's Kylie's unique style that sets her apart from the rest of the family and makes her appealing to fans.
I realized two to three years ago my older daughters were asking Kylie for fashion advice
'I realized two to three years ago, my older daughters were asking Kylie for fashion advice,' she said, adding that her influence can be seen in the family's Steve Madden fashion line.
'Kylie decided she had this edgy style she wanted to bring to the table, and she wasn't satisfied going along with what Kendall wanted.'
Kylie and Kendall both appeared on Time Magazine's 25 Most Influential Teens of 2014 list, which was released on Monday.
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Their appearance on the list sparked something of an outcry, with some readers claiming that they don't deserve to be put in the same category as Malala Yousafzai, who was also featured.
'If I live in a world where Time names Kendall & Kylie Jenner as the most influential ppl of 2014 I don't want to be a part of it any longer,' posted one Twitter user.
Still, the teens' influence is undeniable, serving as a reminder that even after interest in Kim wanes, the Kardashians will still be on top.
As Kris puts it, 'The girls all are different heights, shapes, sizes. There is something for everyone.'
- Daily Mail