Or overseas journalists picking some easy holes in an aligned tourist campaign labouring under a catchphrase that doesn't quite stack up. Or by zealous organisations like the People for the Ethical Treatment of Animals, which is behind the latest shitstorm to batter the production just this week.
Boy, just wait until PETA hears most of the vast dwarf beards and wigs are made of yak hair. But it may well be that the yaks will be getting their frizzy fibres returned, with thanks and a generous residual payment at the close of production.
But of course, I'm really looking forward to seeing just how that little book has become three big movies. It has an ensemble which looks like it could drink those Fellowship of the Ring blokes under a very low table.
So, I'm betting The Hobbit will be a whole lot funnier than the Lord of the Rings. Mainly because I've spent much of the past week chuckling at publicity pictures of The Hobbit's Company of Dwarves, who have, among their yak-wigged number, some well-known New Zealand faces. One of the dwarves has a bit of Orc axe permanently stuck in his head, which is probably not something that J.R.R. Tolkien purists will appreciate.
But after the dramas of getting The Hobbit on screen, we movie fans who have been looking forward to this most expected journey could do with a decent laugh about now.
- TimeOut