Daily Show host to tap into online audience

Trevor Noah, the new host of Comedy Central's The Daily Show, said the programme will step up efforts to reach viewers on Snapchat and other online platforms when he takes over this week.

"We're trying to find a way to get into those spaces in an authentic way and not just trying to chop up the Daily Show, Noah said at a press event on Saturday in New York.

"We acknowledge that Snapchat is a thing, and so we will treat it accordingly and we'll do that for every source that we feel merits that."

Jon Stewart hosted his final show last month, capping a 17-year run in which he became a go-to source for younger viewers for his sharp and humorous take on current events.

The 31-year-old South African comedian will have a wide range of guests his first week, including musician Ryan Adams, comedian Kevin Hart, tech entrepreneur Whitney Wolfe, and New Jersey Governor and Republican presidential candidate Chris Christie.

The way Americans consume news, even humour, is undergoing a dramatic shift to online outlets.

Advertisers are moving their spending from television to the internet and mobile devices to reach younger, more tech-savvy viewers.

The explosion of online outlets has forced The Daily Show to not only find new ways to reach audiences, but also expand where its writers get their material, Noah said.

"Our go-to source is no longer dictated by a small group of cable news outlets," he said. "Sometimes a story is made and breaks on Twitter and we have to find a way to react to that." As part of its revamped digital effort, the show recently hired writer-comedian Baratunde Thurston, the former digital director for the satirical website the Onion.

The show will feature more live music than it did under Stewart, though the format will be largely unchanged, Noah said.

"What you're going to see is a big difference in the style," Noah said. "I look at the The Daily Show as a beautiful house that I've inherited. I'm not going to break the house down."

Noah said he doesn't have plans to "target" any politicians yet and Republican presidential front-runner Donald Trump would be welcome on the show.

"Donald Trump is an interesting one because the truth of the matter is he doesn't say much."

What: The Daily Show
Where: Comedy Central
When: 12am, Wednesday

- additional reporting Bloomberg