In just what this year's wild US election needed, a hoard of celebrities have stripped down naked to tell Americans how to vote.
A new clip doing the rounds on social media today sees stars in the buff delivering an "important message" in which they read through the steps on how to post a ballot, including tips like "read the instructions".
Mark Ruffalo and Sarah Silverman – who participated in Gal Gadot's widely-panned "Imagine" video from March – join Amy Schumer, Chris Rock, Tiffany Haddish, Naomi Campbell and Borat for the public service announcement.
Unsurprisingly, it has already incited fierce backlash.
"I know what you're thinking, you're thinking Ruffalo, put your clothes on," Avengers star Ruffalo says from his bathroom.
"I'm here to talk to you about voting," Chelsea Handler chimes in from inside a walk-in robe.
"Read and follow the instructions that come with your ballot," Chris Rock helpfully offers.
"Mail your ballot as soon as you can … like now," Frozen star Josh Gad adds.
If the link between voting and not wearing clothes was unclear – Amy Schumer then explains: "There are two envelopes you have to stuff your envelope in, otherwise it's called a naked ballot."
Taking to the comments section, viewers have been quick to slam the misguided approach.
"Man, celebrities suck. It's like they want Trump to win," one wrote.
"Just a reminder: Nobody asked for this," another pointed out.
"My word! These people are complete fools. FOOLS!," one more said. While another simply offered: "Celebs are weird."
Several went on to reference March's infamous coronavirus singing clip, which saw a number of celebrities join forces to sing John Lennon's Imagine from lockdown in their mansions.
"Imagine no celebrities … Imagine if you tried …," one commenter wrote today.
"It's like Imagine and Taking Responsibility for Whiteness had a baby," another said in reference to the celebrity public service announcement from June in response to the Black Lives Matter protests.
While most of the celebrities involved in the videos this year have avoided responding to the criticism, one agreed the backlash to Imagine was justified – going so far as to call it "creative diarrhoea".
Bridesmaids star Chris O'Dowd opened up about participating in the video during an episode of the podcast Groundedin July, explaining that he was coaxed into it by Kristen Wiig.
"I'd do anything Kristen (Wiig) asks me to do, so of course, we just did it. It took five minutes, didn't think about it. I presumed it was for kids. I know that Gal (Gadot) works for UNICEF, so I presumed it was a charity thing."
O'Dowd said the video came about as part of "that first wave of creative diarrhoea" once people were asked to stay home.
"It was just a bunch of people running around thinking that they had to do something when we really didn't," he said. "We just needed to chill out and take everything in."
He added: "I think any backlash was justified."