So what's left for Girlboss beyond that? A messy underdog story building towards a success story that the audience knows no longer exists.
Britt Robertson (Tomorrowland) plays the young and hungry Amoruso with an untapped electricity that anyone who has been 20-something and confused will recognise. She stomps around determinedly towards a goal she hasn't figured out yet, oscillating between a moody blunt teen and a manic pixie dream rocker. But like many things on the show, it's hard to tell if the erraticness is intentional.
As the writing style darts between Broad City surreal smut and achingly cliche teen drama, you can't help but feel, like Sophia, Girlboss has no idea how it's coming across to people.
One thing is for certain: this show is definitely the most confident in its mid-2000s setting. Sophia and her friends watch the dramatic finale of The OC through tears, there's an ill-sitting reference to 2006 Matthew McConaughey vehicle Failure to Launch, and a whole episode devoted to the drama of the coveted Myspace "Top 8" friends list. It will be alienating for most who weren't a very specific age in a very specific timeframe, but just goes to show how fast the nostalgia vehicle is moving in the internet era.
For a show so concerned with being "nasty", there is a distinct lack of grit to Girlboss, and a failure to get to the guts of the protagonist and her rapid ascension to multibillion dollar CEO status.
At five episodes in, I'm still not sure what it's trying to say, who it's trying to say it to or where it's going to go. Behind every scene you can feel the show rushing to get made on an ever-diminishing wave of internet buzz, and the uneven outcome suffers for it.
Just a little bit more patience would have resulted in a much better story.