NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business / Companies / Media and marketing

Tributes pour in after Unfiltered founder Jake Millar dies aged 26

Damien Venuto
By Damien Venuto
NZ Herald·
28 Nov, 2021 08:57 PM6 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Jake Millar started his entrepreneurial journey while he was still at school. Photo / Supplied

Jake Millar started his entrepreneurial journey while he was still at school. Photo / Supplied

Tributes have been paid to Kiwi entrepreneur Jake Millar, who died in Kenya, aged 26.

His death adds to the family tragedy, which also includes the death of Millar's father in a skydiving plane crash in Fox Glacier, which killed nine people in 2010.

Millar had moved to Africa earlier this year to restart his career after the sale of Unfiltered, the media business he founded in 2015.

The business featured a series of interviews with high-profile business people and acquired around $4.6 million in funding from numerous high-profile investors who saw potential in the young entrepreneur.

A 15-year-old Jake Millar meets former Prime Minister John Key. Photo / Supplied
A 15-year-old Jake Millar meets former Prime Minister John Key. Photo / Supplied
Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Over the course of running Unfiltered, Millar rubbed shoulders with some of the most famous business owners in the world.

The business was sold to Jamie Beaton's Crimson Education in early 2021 for a figure understood to have been around $82,000 in February this year. Investors expressed some frustration at the sale of the business.

Before this, while still at school, Millar founded a similar business called Oompher, which was sold to the New Zealand Government for a six-figure sum.

His early success and promising future saw him become one of the most familiar faces in New Zealand's entrepreneurial circles.

Advertisement
Advertise with NZME.
Millar sold his first business to the Government for a six-figure sum. Photo / Supplied
Millar sold his first business to the Government for a six-figure sum. Photo / Supplied

In an interview earlier this year, Millar told the Herald that he was moving to Sub-Saharan Africa to pursue opportunities in the developing economy.

It's unclear what work he had been doing in Kenya at the time of his death.

Today, tributes have started pouring in from those who had crossed paths with Millar over the years.

Sir John Key told the Herald that it broke his heart to have heard the news about Millar.

"From the first time I met him, I knew he was someone special. He had a mixture of courage, warmness, intellect and a maturity and strength to deal with adversity, which is never easy for a young person. I respected him and I will miss him."

Former New Zealand politician Don Brash had similarly kind words about Millar, recalling how the young entrepreneur had arranged for a number of high profile New Zealanders to talk at Christchurch Boys' High School after the Christchurch Earthquakes.

"He showed such an initiative from such a young age," Brash told the Herald. "For someone in year 12 to do that at a time when many of his colleagues were feeling quite depressed is remarkable."

Brash remained in contact with Millar over the years and had spoken to him as recently as a month ago.

Brash spoke to Millar's mother last night and says that she is still trying to process the news.

Jake Millar started his entrepreneurial journey while he was still at school. Photo / Supplied
Jake Millar started his entrepreneurial journey while he was still at school. Photo / Supplied

Another prominent New Zealander to have formed a close relationship Millar over the years was Mike Pero, who first met Millar around a decade ago.

Advertisement
Advertise with NZME.

Pero recalls that Millar approached him, asked him for a job and told him that he wanted to learn from him.

Pero allowed Millar to work at one of his offices in Christchurch and established a strong relationship with him over the course of his tenure with Pero's real estate firm.

"My mum used to cook him dinners in the evening," Pero recalls.

Herald business editorial director Fran O'Sullivan reflected on the years she had known Millar.

"Jake's raw talent and brio marked him as someone I was happy to go out of my way
to assist in getting a splash for Unfiltered on the Herald website when he was a mere 20-year-old," she says.

"At his 21st birthday at Seafarers in Auckland, he was brimming with excitement over his plans to take Unfiltered to a much bigger market in the US.

Advertisement
Advertise with NZME.

"Jake had his critics. But not so among the big names he interviewed in his career: Virgin's Sir Richard Branson, General Stan McChrystal and Bravo co-founder Orlando Bravo to name just three from the 300-plus interviews he carried out.

"I will miss his infectious enthusiasm. But more the exciting chapters I would have wanted ahead for him. I am saddened this will not now happen."

More Tributes

Crimson Education founder Jamie Beaton reflected on the "searing ambition" he saw when he first spoke to Millar via Skype in 2013.

"I remember leaving the call feeling totally wowed," Beaton told the Herald.

"New Zealand too often suffocates ambition in its young people, but Jake burned bright. I had never met anyone in New Zealand like Jake Millar. Jake had an ability to connect with people that was mesmerising. He understood what drove people and could inspire them, drive them and unite them. [Crimson co-founder Sharndre Kushor] and I were walking a distinctive road and in Jake, we had a dear friend going along a similar journey. He was warm, he was empathetic, he was playful, he was loving."

Beaton would cross paths would Millar again earlier this year with the pair striking a deal over the sale of the Unfiltered business.

Advertisement
Advertise with NZME.

"Jake is the kind of person who could do anything he wanted to if he set his mind to it.

"I bet on Jake and I would keep betting on Jake because with Jake the question is never 'if' but 'when'."

Partners Life managing director Naomi Ballantyne also got in contact with the Herald to share her thoughts on the death of Millar.

"Jake was a young man whom I would have been proud to have as my son," she said.

"He had a kindness and a genuine interest in people that belied his youth, and it was that genuineness and curiosity that facilitated his unique ability to get busy, successful people to become his interview subjects and his platform speakers."

Ballantyne was interviewed by Millar five years ago - and the experience stuck with her.

Advertisement
Advertise with NZME.

"Jake seemed to have an old soul which was matched equally with enormous youthful energy and excitement about the world," she said.

"Like for all entrepreneurs, business success is never linear, nor guaranteed, but unlike most of us, Jake's journey was laid out publicly for all to comment on and judge. He should only be judged for being such an extraordinary light in the NZ business landscape."

Perpetual Guardian founder Andrew Barnes spoke about the need to support entrepreneurs in the aftermath of Millar's death.

"Jake's death is a tragedy and a devastating loss," he said.

He also called on the need to reflect on the business culture in New Zealand and suggested that we should be more willing to accept the "inevitability of failure on the road to success".

Looking for support? It's available

• Call or text 1737 any time for support from a trained counsellor
• Call PlunketLine 24/7 on 0800 933 922
• Depression helpline: Freephone 0800 111 757
• Healthline: 0800 611 116 (available 24 hours, 7 days a week and free to callers throughout New Zealand, including from a mobile phone)
• Lifeline: 0800 543 35
• Samaritans: 0800 726 666

Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Media and marketing

Premium
Opinion

Opinion: Public media not actually about audience ratings

11 Jun 06:00 PM
Premium
Media and marketing

‘Fastest to $20m revenue’ - Tracksuit's rapid growth, $42m raise

11 Jun 05:00 PM
New Zealand

Jim Grenon, Steven Joyce speak at NZME shareholders meeting

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Media and marketing

Premium
Opinion: Public media not actually about audience ratings

Opinion: Public media not actually about audience ratings

11 Jun 06:00 PM

OPINION: RNZ's value isn't in popularity but in public accountability.

Premium
‘Fastest to $20m revenue’ - Tracksuit's rapid growth, $42m raise

‘Fastest to $20m revenue’ - Tracksuit's rapid growth, $42m raise

11 Jun 05:00 PM
Jim Grenon, Steven Joyce speak at NZME shareholders meeting

Jim Grenon, Steven Joyce speak at NZME shareholders meeting

Premium
Google NZ sends $1b offshore as it increases profit, threat of digital sales tax melts away

Google NZ sends $1b offshore as it increases profit, threat of digital sales tax melts away

21 May 10:46 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP