H&M did it and now Spark has followed that lead.
The telco has leased a multi-level shop space in the new $940 million Commercial Bay complex in downtown Auckland, planned to open later next year.
After August, when the clothing retailer opened its CBD flagship store on the Queen St/Customs St corner, Spark now perceives value in setting up shop in what is expected to be a busy retail zone, with a cut-through laneway to link Lower Queen St with Lower Albert St.
![Plans showing the store's street-front appearance. Photo / Supplied via Warren and Mahoney](https://www.nzherald.co.nz/resizer/v2/B3ACSTZVFABJW2JC6B6VYHQAOU.jpg?auth=091405faf3d2a767ba2cd6723971b824bcd09690192918e225b8876a50631347&width=16&height=11&quality=70&smart=true)
Chris Fletcher, Spark's head of retail, this morning announced the business had signed a lease with landlord Precinct Properties, taking on a "three-level flagship store" at the bottom of the 40-level tower which is now at level 34.