At the same time, complaints started to emerge on social media from a number of iPhone 14 Pro and Pro Max users having "shaking" issues with TikTok, Snapchat and Instagram.
It seems there's a teething issue with the new image stabilisation technology, which has caused blurry images - and, reportedly, even a rattling sound - then used with third-party apps.
An Apple Australia-New Zealand spokesperson told the Herald, "We're aware of the issue and a fix will be released next week."
User experience so far is that the bug does not affect Apple's Camera app - only software made by others.
That's good news to the degree that it indicates it's a software problem that can be fixed via an automatic software update, rather than a more problematic hardware issue.
If the fix does arrive next week, most buyers will never realise it was ever an issue.
Initial stock of the Pro Max sold out and Spark, 2degrees and Vodafone are now listing wait times of up to two months.