New Zealand is catching up with other countries co-ordinating growth in technology with the marketing sector, say the organisers of AdTech, which is holding its inaugural New Zealand conference on Wednesday.
Ryf Quail, chairman of AdTech's advisory panel, says digital advertising has long been the biggest earner in Britain and took the lead in Australia three years ago, but this country is trailing.
In New Zealand, digital is second after television but PwC is forecasting digital advertising will increase by 25 per cent next year.
Media and marketing sectors are facing revolutionary change with traditional organisations adapting to the public shift online, especially to the growth of smartphone technology.
AdvertisementAdvertise with NZME.
AdTech conferences began in 2002 and have been held in several markets including Australia. Wednesday's event includes presentations, interactive panels and one-on-one workshops spanning design, data, mobile and marketing on multiple screens.
Speakers include Jason Paris, chief operating officer at Spark, Laura Maxwell-Henson, group digital director at NZME, Tom Eslinger, worldwide social and digital director at Saatchi & Saatchi New York, Stephen Scheeler, of Facebook Australia, and Rod Strother of the Digital and Social Centre of Excellence at Singapore-based company Lenovo.