NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business

Saudi women take the wheel, test-driving a new freedom

AP
7 Mar, 2018 06:25 AM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

JIDDAH, Saudi Arabia (AP) — Fatima Salem giggles with hesitation when it's her turn to drive through a small parking lot lined with bright orange cones and arrows. Like millions of Saudi women, she plans on applying for a driver's license when the kingdom lifts its ban on women driving in June. But first, she has to learn how to drive.

"I'm a little nervous," the 30-year-old master's student said.

Francesca Pardini, an Italian former racecar driver, helps calm her nerves, reminding Salem to check the mirrors and buckle up. Once on the road, Pardini reached over to help straighten out the wheel after a left turn, and they both lurched forward when Salem stepped on the brakes before a stop sign.

The right to drive, which people in other countries gain as teenagers after a similar ordeal — derisively referred to as driver's ed — has been denied to Saudi women. Dozens who dared to protest and defy the ban over the years were jailed, prosecuted and stigmatized.

A stunning royal decree issued last year by King Salman announcing that women would be allowed to drive in 2018 upended one of the most visible forms of discrimination against women in Saudi Arabia, where guardianship laws still give men the final say on whether a woman can travel abroad, obtain a passport or marry.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

The king's 32-year-old son and heir, Crown Prince Mohammed bin Salman, has pushed through a number of other reforms to relax some of the country's ultraconservative rules, including allowing women into stadiums to watch sports, bringing back musical concerts and promising a return of movie theaters this month after a more than three-decade ban.

The reforms are aimed at improving Saudi Arabia's image abroad, attracting foreign investors, increasing women's participation in the workforce and boosting local household spending as lower oil prices force the kingdom to undertake sensitive austerity measures.

The ban on women driving has been costly for Saudi families. The wealthy hire and house male drivers, often from South Asian countries, while others make due with taxis and ride-hailing services. Still, for many women, commuting to work or running basic errands requires a husband or son who can make the drive.

Advertisement
Advertise with NZME.

At the female-only campus of Effat University in Jiddah, dozens of young Saudi students dressed in long, loose black robes — still the required dress code — braved the afternoon heat for a chance to learn how to drive on their own.

The university organized training this week for students to learn the basics of how to operate a car. For most of the young women, the hour-long training, sponsored by Ford Motor, is the first time they've ever sat in the driver's seat. Female-only universities across Saudi Arabia are expected to offer women full driving courses once the rules and guidelines from the government are announced.

"I felt out of place. I've never sat on that side of the car. Usually I always sit in the back or on the right side, but it felt good. You feel, like, in control," said Sara Ghouth, an 18-year-old freshman. "I want to drive a car. I want to be independent."

Car companies see the lifting of the ban as an opportunity to promote their brands and rev up sales in Saudi Arabia, a country of around 20 million citizens where around half are women.

Ford's Driving Skills for Life program, a one-time session that focuses on safety, has been taught around the world, including to male drivers in Saudi Arabia, but this is the first time the company has taught women-only groups, which are mostly made up of first-time drivers.

"With these girls, they're like an empty book," said Pardini, the Italian trainer with Ford. "They really want to learn."

Before the training began this week, Ford conducted surveys with women across Saudi Arabia to better understand what they are looking for in a car and how to market their brand to the new drivers.

"The first thing we don't want to do is be patronizing. This isn't about lip gloss and nail polish and things like that. These are educated women," said Crystal Worthem, a marketing manager with Ford.

Worthem said the American automaker "absolutely" expects a lift in sales as Saudi women start driving this summer. She says some women are already purchasing cars for when the ban is lifted, while others own the cars they are ferried around in.

"Women have always been in our showrooms, but now women are actively shopping for themselves, which is exciting," she said. "It's a car that they can drive and not a car that they'll be riding in."

Advertisement
Advertise with NZME.

Amal al-Jihani, a 23-year-old architecture student, said her biggest supporter encouraging her to drive is her father, who's promised to give her one of the family's used cars when she's ready for the road. Her 16-year-old brother already drives.

"My mom is refusing the idea of us driving. She says it's dangerous and she'll let us drive when we're married," al-Jihani said, laughing. "My dad tells her you'll relax when you see everyone else driving."

Joanna al-Fattani, a 19-year-old freshman, relies on ride-hailing services like Uber to go most places. To get to and from college, she has two different drivers. She said a lot of women are nervous about the idea of driving alongside men on the roads, but she's looking forward to the freedom.

"It's such an important announcement. Everybody needed this. Now is the right time to do it," she said.

___

Follow Aya Batrawy on Twitter at https://twitter.com/ayaelb

Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Business

Premium
Opinion

Sasha Borissenko: Regulatory Standards Bill undermines democratic process

29 Jun 03:00 AM
Premium
Opinion

Cecilia Robinson: Australia leads on age tech – now it's New Zealand's turn

28 Jun 11:00 PM
Premium
Opinion

Diana Clement: 'Don't give your financial power away to the man in your life' - how women can take charge of their financial futures

28 Jun 09:00 PM

Audi offers a sporty spin on city driving with the A3 Sportback and S3 Sportback

sponsored
Advertisement
Advertise with NZME.

Latest from Business

Premium
Sasha Borissenko: Regulatory Standards Bill undermines democratic process

Sasha Borissenko: Regulatory Standards Bill undermines democratic process

29 Jun 03:00 AM

Some 88% of 22,821 submissions opposed the bill outright.

Premium
Cecilia Robinson: Australia leads on age tech – now it's New Zealand's turn

Cecilia Robinson: Australia leads on age tech – now it's New Zealand's turn

28 Jun 11:00 PM
Premium
Diana Clement: 'Don't give your financial power away to the man in your life' - how women can take charge of their financial futures

Diana Clement: 'Don't give your financial power away to the man in your life' - how women can take charge of their financial futures

28 Jun 09:00 PM
Premium
Dilworth: Has it done enough to address abuse, and is it a school worth saving?

Dilworth: Has it done enough to address abuse, and is it a school worth saving?

28 Jun 05:00 PM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP