The children's clothing retailer exited the NZX 50 Index last year and has since been followed by fellow retailers Hallenstein Glasson, the local clothing chain, and Brisbane-based jeweller Michael Hill International this year.
Pumpkin Patch, like most retailers in the rag trade, is under increased pressure to keep prices cheap as shoppers are lured by bargains from international online retailers. In March, the company embarked on a strategic review in a bid to revive its ailing performance, focusing on its store footprint, stock levels, and an IT system upgrade, and in August flagged a $12 million charge to write down the value of the software and its retail stores.
Today, chief executive Di Humphries said as part of the review the company was developing a loyalty card, to be capitalise on its customer data, would close non-profit making stores and streamline its head office functions.
The company reported a loss of $10.2 million in the 12 months ended July 31 from a profit of $5.1 million a year earlier. Pumpkin Patch posted an operating cash outflow of $8 million in the year, compared to an inflow of $14.2 million in 2013, and had cash and equivalents of $1.1 million at the July 31 balance date, propped up by a $14 million drawdown of its lending facility.
The retailer has had an overhaul of key people since Humphries took over in August last year, including the recent appointment of new chief financial officer Steve Mackay. Founder Sally Synnott resigned from the board in July, while chair Jane Freeman and director Maurice Prendergast, a former chief executive of the company, have also resigned.