Primo's net tie-in

Primo flavoured milk is capturing net surfers with its Go Dogg Go campaign. The promotion, launched a month ago and running until February, features Josh and Pluto the dog. Contestants get two online game entry codes when they buy Primo. The game navigates a skateboarding Josh through the city to find Pluto.

Aimed at people aged 18 to 24, the game has been played 20,000 times since its launch. One player - who must average almost three bottles of Primo a day - has clocked up more than 170 games.