When media first reported Catherine Harris' appointment as the managing director of TBWA Auckland, the response was swift.

"Don't do it!" screamed comment after comment on trade magazine blogs, delivering a less-than-subtle warning that the role might involve a few more uncomfortable moments.

These warnings also extended to conversations she had with industry friends, with most suggesting that TBWA was an advertising agency on the way down.

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Harris didn't listen, instead trusting her gut and taking the risk on what would be the biggest job of her career

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'It shouldn't matter'