Twenty-seven thousand trees globally are used each day to manufacture toilet paper. Ecoware founder James Calver, now owner and co-founder of Ecoroll, discusses starting a business in the hopes to change that, and shares his best advice for others looking to break into the world of business.
What does your business do?
Ecoroll is a tree-free alternative to toilet paper, which uses bamboo fibre, subscription-based delivered to your door. We launched the business a couple of months ago to combat two of the world's biggest environmental threats, which are deforestation and plastic pollution. We've created a tree-free product that is