One of the most recognisable names in the New Zealand cannabis industry has changed.

The Hikurangi Cannabis company has officially rebranded to Rua Bioscience as it turns to focus on the growing opportunity presented by the global cannabis market.

The original name of the business was derived from the umbrella group Hikurangi Enterprises, which was established to create sustainable economic development on the East Coast.

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"The name Hikurangi needs to remain with Hikurangi Enterprises and our