In Harold and Kumar Go to White Castle, a pair of stoners have trouble even locating one of the fast-food chain's restaurants.

In real life, the US White Castle chain has turned to Kiwi company Plexure to get more customers in the door.

So has McDonald's, which will soon begin a "geo-fencing" trial that will see orders prepared once Plexure's app senses a smartphone-toting customer is close to arriving. Some 2600 McDonald's outlets in Japan will use the technology.

Big customers have meant a big hiring drive. Auckland-based Plexure has taken on 60 staff this year, boosting its total

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Getting cash burn under control

From corporate to startup