Kiwi toy company Zuru says it will appeal an injunction against its figurines, won by Lego in the US earlier this month - and that it's launching a countersuit, alleging the Danish toymaker is abusing its market dominance in a bid to smother new competition.

To outsiders, it seems a lot like the recent case that saw Zuru win $43 million costs and damages from Telebrands, a US company that had ripped off its signature "Bunch O Balloons" product.

Is the boot simply now on the other foot?

An intellectual property expert says there's a key difference (keep reading). First,

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Could it backfire?