It took 16 scripts, each featuring slight variations - a nip here, a tuck there - to get to the one eventually used in the latest Lotto ad.

A cynic might observe, "what's the point? It's just an ad", but it's this commitment to detail that has earned advertising executive Damon Stapleton more than 500 international awards and garnered him a reputation as something of an industry sage.

More recently, it's also earned him a flash promotion to the regional role of DDB's chief creative officer across both Australia and New Zealand – a decent step up from his previous

Client FOMO