Voyager 2021 media awards
WEBSITE OF THE YEAR
APP OF THE YEAR
Premium
Business

ASB shakes up ad agency, NZ media boss takes aim at Google and Facebook

Damien Venuto

Business Reporter, NZ Herald

The ASB has taken one of its key ad agency partners off retainer in a revamp of its marketing strategy.

The Herald understands that while the bank will continue working with branding partner True on