Mugging it up on the pavement outside the Cookie Time store in Tokyo's centre of youth culture, Harajuku, this week were a couple of Kiwis who personify everything the New Zealand government wants you to know about the potential for trade with Japan.

Guy Pope-Mayell, 55, is based in Christchurch and has given much of the last 36 years to helping build a $50 million biscuit business that features a mildly crazed-looking red mascot known to any New Zealander who's entered a dairy since 1983 as 'the Cookie-Muncher'.

And Jason Allen, 42, has spent exactly half his life living in

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