A small drinks company was tracking along nicely selling its drinks to subscribers until it piqued the fancy of a global beverage firm. With ink to paper the business is now set to increase the scale of its operations by 20 times.

Auckland subscription drinks company No Ugly has signed a deal with The Better Drinks Co owned by Japanese brewing giant Asahi.

The distribution deal will see No Ugly become part of the Better Drinks Co's portfolio and increase the size of the operation by 20 times, taking the Freemans Bay-based firm's stockist numbers from around 150 to 3000.