New Zealand Merino wool shoe company Allbirds founded by former All White captain Tim Brown will open its first New Zealand store in August.

A local store is a dream come true for Kiwi co-founder Brown, originally from Wellington, who thought up the idea of a sustainable and ethical footwear brand back when he was kicking a football around for living.

Five years have passed since Brown and San Francisco local Joey Zwillinger founded the business in northern California. Today, it employs 250 people and has operations in six countries.

Brown says Allbirds' Auckland store, set to open in downtown