They were the darkest of days and millions of dollars and people's livelihoods were lost.
But this vital sector has bounced back and is today prospering - a turnaround that has flowed on to the real estate market.
As part of a Bust to Boom: Kiwifruit's remarkable comeback, Carmen Hall takes a look at orchard prices - and reveals just how much some are fetching now.
Gold kiwifruit orchards are fetching up to $1.3 million per canopy hectare in a remarkable comeback from Psa - a time when agents say they ''couldn't sell a thing''.
Real Estate Institute of New Zealand figures show the median price of a horticulture property, which includes kiwifruit orchards, has more than doubled from $1.1m in 2014 to $2.1 last year.
PGG Wrightson rural and lifestyle sales consultant Stan Robb said that when Psa hit in November 2010 it was like a ''bombshell''.
He lost $19m worth of deals overnight.
''It was sudden and sales stopped immediately. I had an orchard