Dr Troy Coyle is young, vegan, female and used to being told that she doesn't fit the mould of CEO in a male-dominated industry.

But the added scrutiny doesn't worry her - she accepts it as part of the parcel.

"I feel that our generation has to hold the discomfort of being accused of being given a role simply for gender balance so that the next generation can have a fair shot," she tells the Herald.

It isn't in Coyle's nature to shy away from uncomfortable circumstances.

A good case in point would be her trip to Japan

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'I don't look like a leader'