Elle Pugh, co-founder of retailer Elle + Riley, talks running a business with her mother, sourcing yarn from Mongolia and the unexpected success of her stores.

What does your business do?

Elle + Riley produces cashmere garments for men and women and we sell them through our retail stores as well as online and through our regional wholesalers spread across New Zealand. We have two retail stores; one in Auckland, Christchurch at the moment and another opening in Queenstown next month.

Me and my business partner - who is also my mum - launched the business in August 2016. We

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