The $3 cloth features the Hawkes Bay artist's iconic "Woodgrain" print, which was first designed over 30 years ago.
Like the smart billboard, proceeds will go to the Fred Hollows Foundation, which is helping to combat blindness around the world.
The project is aiming to raise funds to send a Pacific-based nurse on a year-long course at the Foundation's training centre in Fiji. Participants return from this training with the expertise and equipment to allow them to look after the eyes of those in their community, potentially saving the vision of thousands of people.