Harry Hart's Walter & Wild said it had agreed to buy I Love Food Co. Photo / Supplied
Harry Hart's Walter & Wild said it had agreed to buy I Love Food Co. Photo / Supplied
Harry Hart's Walter & Wild said it had agreed to buy I Love Food Co - which has brands such as I Love Pies and I Love Baking for an undisclosed sum.
I Love Food Co has brands in New Zealand supermarkets and exports products to Asia and thePacific.
In a statement, Hart, son of New Zealand's richest man Graeme Hart, said I Love Food Ltd founders Maree Glading and Jessie Stanley will be taking up new roles at Walter & Wild.
Glading said that Walter & Wild was is a dynamic company with a broad fast moving consumer goods portfolio.
"We see an enormous potential for the 'I Love' brand in our existing product categories and across the broader Walter and Wild portfolio," Glading said.
Stanley said that since launching the I Love Pies brand ten years ago at the Clevedon Farmer's Market, the company has gone on to be stocked in supermarkets across New Zealand and exported further afield.
"Our focus has always been on creating good food for busy families, with real ingredients, and we will continue to do this," she said.
Walter and Wild's brands include Alfa One, Aunt Betty's, Greggs, Hansells, Hubbards, Thriftee, Teza and Vitafresh.
