It may be the most successful venture investment of all time.

In 1995, Jackie and Mike Bezos plowed US$245,573 (NZ$360,000) into their son's fledgling e-commerce website, according to a prospectus two years later. It was a big gamble, Mike Bezos, the stepfather of Inc. founder Jeff Bezos, recalled onstage during a 2015 event at the National Constitution Center in Philadelphia.

"I want you to know how risky this is," the son told his parents, "because I want to come home at dinner for Thanksgiving and I don't want you to be mad at me."

He's probably welcome to extra helpings of turkey - and all the gravy. One IPO and three stock splits later, his parents' stake could be worth almost US$30 billion today. That would make them wealthier than Microsoft Corp. co-founder Paul Allen, the 30th-richest person on the Bloomberg Billionaires Index.


The parents' holdings haven't been publicly disclosed since the end of 1999. While it's unclear how much they still own, continuing donations of Amazon stock to their charitable foundation suggest they still control a healthy chunk of the world's second-most valuable company.

They've donated 595,027 shares to the Bezos Family Foundation from 2001 through 2016, according to filings available on GuideStar, which collects data on nonprofits. The 25,000 shares they gifted in 2016 were worth about US$20 million at the time. The foundation focuses on education for young people.

If they haven't sold or donated anything else, the pair would own about 16.6 million shares, or 3.4 per cent of the firm, making them the second-biggest individual owners after their son.

Their total return, in that case, would be about 12,000,000 per cent, a performance that would make even the most celebrated venture capitalists blush. SoftBank's US$20 million bet on Alibaba has returned about 720,000 per cent since 2000, according to calculations by Bloomberg. Sequoia Capital's WhatsApp investment returned roughly 36,000 per cent by the time Facebook Inc. bought the messaging service for US$22 billion in 2014.

"We were fortunate enough that we have lived overseas and we have saved a few pennies so we were able to be an angel investor," Mike Bezos, a Cuban immigrant who also goes by Miguel, said in Philadelphia. "The rest is history."

He bought 582,528 shares in February 1995, according to the 1997 prospectus. Five months later, Jackie Bezos bought 847,716 shares. The wider Bezos family held this stock through four trusts at the end of 1999, another filing shows. The Jacklyn Gise Bezos 1996 Revocable Trust held 8.9 million shares, followed by the Miguel A. Bezos 1996 Revocable Trust with 4.8 million shares, while the Bezos Family Trust and the Bezos Generation Skipping Trust held 2.9 million and 675,000, respectively.

The Amazon founder's parents will have few regrets about investing in their son's ambitious business plan. Photo/Getty Images.
The Amazon founder's parents will have few regrets about investing in their son's ambitious business plan. Photo/Getty Images.

Any self-respecting wealth adviser likely would have pressed the family to diversify their holdings given the "heightened consequences of such extreme individual company exposures," according to Eduardo Gruener, co-founder of Miami-based multi-family office GFG Capital.

After applying historic selling patterns and accounting for the disclosed donations, Jackie and Mike Bezos would still control US$10 billion of shares, according to an analysis by the Bloomberg Billionaires Index. That's on top of their son's US$147 billion fortune, which easily makes him the world's richest person. He's added US$48 billion to his fortune so far in 2018 as Amazon shares have risen 52 per cent through July 30.


Even if they had unwound all of their Amazon holdings at the lowest possible price, they still would have reaped about US$100 million.

The filing also suggests a windfall for Jeff Bezos' siblings Mark and Christina. They each bought 30,000 Amazon shares for US$10,000 in 1996. If they haven't sold any of those shares, their stakes would be worth about US$640 million apiece.

The Bezos Family Foundation didn't respond to email and telephone messages requesting comment. Amazon declined to comment.

With Amazon, Alphabet and Apple approaching market values of US$1 trillion, the world could have myriad unknown tech billionaires. Only corporate insiders or shareholders with stakes exceeding 5 per cent are required to report their interests. In the case of Apple, that means individuals with positions up to US$46.7 billion wouldn't be required to disclose their holdings.

Apple co-founder Steve Wozniak held a 7.9 per cent stake in 1980, which shrank over time as he sold options at low prices to mid-level employees and gifted shares to those he felt had been shortchanged. His remaining stake is thought to be in the millions rather than billions.

Or take Google parent Alphabet. An early investor was reportedly none other than Jeff Bezos, who put US$250,000 of his own money into the internet-search startup in 1998, according to the New Yorker. Those shares, valued at about US$280 million at the IPO, would be worth more than US$8 billion today.

That pales in comparison to the returns potentially reaped by his parents, who hit the jackpot backing their boy.

"Extraordinary returns don't come around often" said Gruener, the wealth adviser."Replace Amazon with nearly any other name in the market and the ending may have turned out as a nightmare."

- Washington Post