Receivers of the Jean Jones clothing chain hope to sell the fashion retailer as a going concern.

Deloitte was appointed receiver to the company last week.

The basic business model appeared sound, and while receivers were still reviewing the company's position, outside factors seemed to be the main reason for the receivership, said Mike Horne of Deloitte.

Receivers were focusing on restoring stock volume so the shops could begin trading properly again, and then finding a buyer for the whole chain.

Four stores had been closed, but most of the 18 outlets were likely to continue operating, Horne said.

"We have had good support from the staff and everyone is focused on achieving a positive outcome," he said.