NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business / Business Reports

Mood of the Boardroom: Thomas Pippos - Letting the sleeping tax dogs lie

By Thomas Pippos
NZ Herald·
6 Oct, 2021 03:59 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Watch: More than 150 business leaders share their view of the country's Covid response in the New Zealand Herald's annual Mood of the Boardroom survey.
Opinion

OPINION:

This year's Mood of the Boardroom survey highlights how business leaders are not really open to the Government doing much more on tax, outside of reducing tax burdens, particularly the corporate tax rate.

This isn't really a new sentiment, or limited to business leaders, as outside of sabre rattling, the mainstream tax policies of successive Governments have predominantly just oscillated on our highest individual tax rate, and whether it should be 33 per cent or 39 per cent.

And on that point, survey respondents remain resolute, the 39 per cent rate continues to be unpopular, largely symbolic, and unduly taxing a small subset of the population who earn high levels of personal income that is not able to be sheltered through other vehicles; not those with real wealth.

Most respondents (64 per cent versus 30 per cent) believe that the 39 per cent rate remains unwarranted given what it raises, the expected return to surplus around 2025/2026 and who it impacts. And an even greater level (76 per cent versus 18 per cent) believe that the 39 per cent rate raises equity issues with other tax rates, with a similar level (68 per cent versus 6 per cent) believing that the 39 per cent rate further skews (in a net negative way) the taxation of labour over capital.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

While in some respects these results are not surprising, given that respondents are likely to be over-represented in the subset that are most impacted by the 39 per cent rate, the truism of NZ tax policy is how quickly sentiment moves from accepting a liability to pay at 33 per cent to begrudging that payment 6 per cent higher at 39 per cent.

A sentiment exacerbated when other rates are lower, other forms of economic income are not taxed at all, and those impacted believe that they are carrying a relatively higher tax burden than they should be having in regard to their overall context.

An even higher uniformity of sentiment (91 per cent versus 5 per cent) has no interest in the Government looking to raise additional revenue from either an expansion of the tax base or an increase in the current rates; with the overarching desire being that tax revenue growth is achieved through growing the economy; albeit that there was support for targeted tax measures that brought certain areas into the tax net that were seen to inequitably fall outside of it, and to better direct social and wider support to those in need (to mitigate the need to tax more).

International competitiveness concerns continued to come through, and were heightened.

Though respondents were not overly drawn to general tax reductions, they were overwhelmingly (67 per cent versus 17 per cent) attracted to the Government looking to introduce a phased reduction in the corporate tax rate to 25 per cent by 2027 to match Australia; with the corporate tax rate taking centre stage of concern (64 per cent to 27 per cent) in terms of global competitiveness, given our 28 per cent rate is the 7th highest of the 38 OECD rates. Consistent with this, respondents (65 cent to 31 per cent) are more concerned now about the Government's ability to compete for mobile capital and labour than they were pre-pandemic, with only 4 per cent having a reduced level of concern.

Discover more

Business Reports

Picking a way through the mire

06 Oct 03:59 PM
Business Reports

Mood of the Boardroom: Why a tax on wealth is not seen as the answer

06 Oct 03:59 PM
Business Reports

Mood of the Boardroom: Fixing supply chain headaches

06 Oct 03:59 PM
Business Reports

Mood of the Boardroom: The future project CEOs want most

11 Oct 04:24 AM

Reinforcing the point, most respondents were not concerned that the Government would capitalise on global sentiment to increase tax levels, and in particular President Joe Biden's tax agenda, given our tax settings are seen as already materially ahead of the pack.

Of course, tax and tax rates pair off with spending and the overall fiscal context that exists.

Advertisement
Advertise with NZME.

Positively for the Government, the majority of respondents (56 per cent) are comfortable with the Government's fiscal policy, its priority to return to surplus balanced with reducing net core Crown debt, fewer (34 per cent) thought the Government's plans were too lax, and fewer still (10 per cent) thought they were too severe.

Framing this sentiment, the vast majority of respondents (63 per cent versus 20 per cent) were concerned with how the Covid Response and Recovery Fund was being used wider than was initially understood; which also tied into the majority sentiment (64 per cent versus 34 per cent) concerned around the increasing efficacy of Government spending as the economy and delivery agencies were seen to be severely challenged by capacity constraints; in part, reinforced by the establishment in Budget 2021 of a new "Implementation Unit" within the Department of Prime Minister and Cabinet to be chaired by the Minister of Finance, to ensure the Government delivers on its major policy initiatives.

Capping off the tax sentiments was a growing level of concern (60 per cent versus 39 per cent around wealth inequality, centred on housing affordability. In terms of dealing with that concern, and in addition to looking to address housing in particular, the majority sentiment (56 per cent versus 16 per cent) thought the Government's role was to ensure a heightened safety net through minimum levels of welfare and income, versus taxing wealth and assets; and in terms of the latter, 39 per cent were generally unattracted to wealth tax settings with a further 38 per cent augmenting that negative sentiment with a view that any such matters would be largely symbolic and would not really address wealth inequality.

Is any of this surprising?

Probably not and possibly influenced by lockdown fatigue, but it does suggest that the Government could easily lose the dressing room with businesses if it looks to raise more revenue through increased tax setting when the economy seems to be generating enough, and the capacity to spend wisely is being challenged; that it may be better to leave well enough alone on wholesale tax settings, other than the sacrificial 39 per cent rate — to let the sleeping dogs lie, as they say.

• Thomas Pippos is Chair of Deloitte.

Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Business Reports

New Zealand

Dargaville water crisis: Businesses face losses and residents raise health concerns

31 May 12:09 AM
New Zealand|crime

'She is not going to prison': Woman avoids jail after cousin's fatal mattress fall from car roof

26 May 07:00 AM
Premium
Opinion

Liam Dann: After Orr – is it time for a Reserve Bank reset?

13 May 05:02 PM

‘No regrets’ for Rotorua Retiree

sponsored
Advertisement
Advertise with NZME.

Latest from Business Reports

Dargaville water crisis: Businesses face losses and residents raise health concerns

Dargaville water crisis: Businesses face losses and residents raise health concerns

31 May 12:09 AM

Repair work will take time as Dargaville's 5000 residents asked to stop using water.

'She is not going to prison': Woman avoids jail after cousin's fatal mattress fall from car roof

'She is not going to prison': Woman avoids jail after cousin's fatal mattress fall from car roof

26 May 07:00 AM
Premium
Liam Dann: After Orr – is it time for a Reserve Bank reset?

Liam Dann: After Orr – is it time for a Reserve Bank reset?

13 May 05:02 PM
Premium
Beyond the Budget: Brutal truths

Beyond the Budget: Brutal truths

13 May 05:01 PM
Why Cambridge is the new home of future-focused design
sponsored

Why Cambridge is the new home of future-focused design

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP