NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business

Liam Dann: When even the world’s oldest profession is struggling, you know times are tough

Liam Dann
By Liam Dann
Business Editor at Large·NZ Herald·
1 Feb, 2025 04:00 PM6 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

An Auckland brothel going into liquidation last week shows even the world's oldest profession isn't immune from recession. Photo / 123rf

An Auckland brothel going into liquidation last week shows even the world's oldest profession isn't immune from recession. Photo / 123rf

Liam Dann
Opinion by Liam Dann
Liam Dann is business editor-at-large for the New Zealand Herald. He is a senior writer and columnist, and also presents and produces videos and podcasts. He joined the Herald in 2003.
Learn more
  • Auckland’s largest brothel went into liquidation due to a property dispute and downturn in trade.
  • Business and consumer confidence dipped in January, with unemployment continuing to rise.
  • Reserve Bank’s Paul Conway highlighted a lower economic growth outlook of 1.5% to 2% annually.

How bad is a recession when even brothels are going out of business?

One of Auckland’s largest went into liquidation last week after a property dispute and downturn in trade.

I had thought the world’s oldest profession would be one of the more recession-proof – like booze and gambling. But perhaps not.

Perhaps they are battling the same issue as newspapers ... everyone’s going online.

Advertisement
Advertise with NZME.

There’s no question that the economic pain is ongoing in 2025.

Business and consumer confidence dipped in January.

Next week we’ll get new labour market data which shows unemployment continues to rise.

None of this will be too surprising to economists. Employment is always one of the last economic measures to turn around after a downturn.

Advertisement
Advertise with NZME.

And (as per the example above) the same goes for business failures.

There is a lag effect to monetary policy which makes the economic pain slow to transmit and vice versa.

That means business and economic headlines often look the worst after the point at which economists see the recovery has begun.

It’s hard to stay upbeat though and no doubt there will be a good deal of psychological fatigue setting in.

Even the Reserve Bank of New Zealand (RBNZ), which is usually fairly upbeat about the structural resilience of the New Zealand economy, seems downbeat as we head into the new year.

Its chief economist Paul Conway delivered a sobering speech last week in which he highlighted an ongoing fall in the potential output or speed limit of the economy.

“Over the next three years, we currently expect potential output growth to range between 1.5% and 2% per year. This is a lower economic ‘speed limit’ than in the recent past. This subdued outlook stems from expected ongoing weakness in productivity growth and lower net immigration.”

Conway’s concern is about underlying issues that will prevent the economy from growing as we need it to, even if all the short-term factors required for a recovery fall into place.

Advertisement
Advertise with NZME.

The speed-limit analogy invites us to visualise the economy as an engine.

We can put the accelerator to the floor and push the speedo into the red for a short period but not without risking long-term damage to the engine.

We did that during Covid.

But if you stimulate an economy to run above its potential output then you get inflation.

The Reserve Bank has since slammed on the brakes, the engine has cooled and we are now running below the speed limit.

Economists call that an output gap.

Hopefully, we’ll have a smooth and straight road ahead for a while and that gap between actual growth and potential growth will close.

If agricultural export earnings stay strong, if tourism numbers keep recovering and if lower mortgage rates stimulate the housing market and some domestic spending, then life should start to feel better for ordinary New Zealanders.

I remain optimistic about the cyclical recovery.

But 1.5% to 2% growth is not spectacular. At that rate, the Government will struggle to balance the books and pay for all the services Kiwis expect.

And that’s where the need for some policy magic from the Government comes in.

Ironically, the same day the RBNZ was talking about economic speed limits the Government was lifting the actual speed limits on many roads around New Zealand.

Speeding up the pace at which goods can be moved around the country is on the list of things the Government can do to boost productivity and lift an economy’s potential output.

But it is pretty marginal.

Improving transport infrastructure would be better but it costs a lot and takes time. Unfortunately, successive governments with different priorities have flip-flopped our infrastructure policy back and forth with little progress.

This is an example of policy failure by governments, across the political spectrum, that has contributed to New Zealand’s lower economic speed limit.

As I pointed out last week, this Government currently has limited options, politically and economically.

So it is doing what it can and trying to add some momentum to the recovery.

Economic Resources Minister Shane Jones is overhauling mining regulations in the hope of doubling mineral exports to be worth $3 billion by 2035.

That’s going to be controversial. I hope we can do it without too much environmental impact. It would be great if we could find beryllium, germanium, unobtainium and whatever else was on the new list of critical minerals somewhere out of the way.

Let’s be realistic though, to put that aspirational goal of an extra $1.5b in context, the dairy sector is on track to deliver an extra $4b in export earnings this year.

New Economic Development Minister Nicola Willis has announced plans to loosen remote working rules for tourists in the hope we’ll attract more young professionals to come to stay longer.

Tourist numbers are still just 86% of what they were pre-Covid. That deficit in numbers is in addition to the loss of annual growth during the past five years.

The Ministry of Business, Innovation and Employment in 2018 was expecting tourism growth at 4.6% a year in the five years to 2024.

Recovering those billions in lost earnings would be a big boost to the economy and – on the basis that we’ve done it before – seems more achievable.

Last week the Prime Minister announced plans to focus on better commercialising our science and technology as well as a new agency to target foreign direct investment.

Meanwhile, Act leader David Seymour has floated the prospect of more asset sales.

Recognising how unlikely that is with NZ First in the coalition, the PM has signalled that’s a debate for the next political term.

It is a debate worth having, although as Sir John Key pointed out last week, we haven’t got much left to sell.

Decisions around asset sales need to be about more than a short-term return – they have to be on assets that might actually deliver more value under private ownership.

Seymour thinks schools and hospitals fall in that category. Most Kiwis don’t.

I think a discussion about Kiwibank is worth having.

Whether all of this incremental stuff will be enough is another matter.

Liam Dann is business editor-at-large for the New Zealand Herald. He is a senior writer and columnist, and also presents and produces videos and podcasts. He joined the Herald in 2003.

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Business

Premium
Media InsiderUpdated

TV shake-up: Sky TV set to lose channels - viewers 'don't like repeats'

04 Jul 06:16 PM
Premium
Opinion

Mary Holm: The ways to make your cash last in retirement

04 Jul 05:00 PM
New Zealand

'Sassy' success: Climate-resilient apple's exports set to double

04 Jul 05:00 PM

Audi offers a sporty spin on city driving with the A3 Sportback and S3 Sportback

sponsored
Advertisement
Advertise with NZME.

Latest from Business

Premium
TV shake-up: Sky TV set to lose channels - viewers 'don't like repeats'

TV shake-up: Sky TV set to lose channels - viewers 'don't like repeats'

04 Jul 06:16 PM

A major global deal is coming to an end for Sky. What does that mean for customers?

Premium
Mary Holm: The ways to make your cash last in retirement

Mary Holm: The ways to make your cash last in retirement

04 Jul 05:00 PM
'Sassy' success: Climate-resilient apple's exports set to double

'Sassy' success: Climate-resilient apple's exports set to double

04 Jul 05:00 PM
Premium
Editorial: Qantas cyber attack a timely reminder for individuals and businesses to protect data

Editorial: Qantas cyber attack a timely reminder for individuals and businesses to protect data

04 Jul 05:00 PM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP