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Home / Business / Companies / Media and marketing

John Drinnan: Fairfax quakes mean NZ aftershocks

John Drinnan
By John Drinnan
Columnist·NZ Herald·
11 May, 2017 06:13 PM5 mins to read

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Fairfax's Australian assets have been embattled with staff cuts, strikes, and now a break-up bid. Photo / File

Fairfax's Australian assets have been embattled with staff cuts, strikes, and now a break-up bid. Photo / File

John Drinnan
Opinion by John Drinnan
John Drinnan is the Media writer for the New Zealand Herald.
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The future of Fairfax New Zealand's assets is uncertain as its Australian parent pushes back against an offer from private equity company TPG.

At print time, the Murdoch newspaper The Australian had reported that TPG and the Ontario Teachers' Pension Plan had threatened to walk away from their A$2.2 billion offer for selected assets, if Fairfax's board insisted on a wider deal including Australian community papers and NZ assets such as Stuff and the Sunday Star-Times.

It is easy to see why Fairfax investors are reticent about the proposed asset split. If TPG cherry-picked Fairfax's property arm, Domain, and its three main newspaper mastheads, that would leave Fairfax with an arguably incoherent bunch of papers, radio and digital operations on both sides of the Tasman.

No matter what happens across the Tasman, the New Zealand media landscape is vulnerable to ownership quakes.

Transtasman printing firm Horton Media and the Otago Daily Times might buy some Fairfax community and provincial titles. But Fairfax's big asset is the Stuff website, and that relies on content from its newspaper chain.

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What of the other global player, Oaktree Capital, the owner of MediaWorks, with its radio operation and TV3?

TPG is a former equity investor in MediaWorks and still holds its debt.

Both Oaktree and Fairfax will need to counter the cross-media holdings of NZME, publisher of the Herald.

Beyond plans for a 41 per cent stake in the proposed merger with NZME - now blocked by the Commerce Commission - Fairfax has shown little enthusiasm for New Zealand.

As for Oaktree, its success with MediaWorks radio has compensated for challenges facing TV3, and free to air TV in general.

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Last month, Oaktree made a $12.5 million top-up to TV3, in part to pay for the costs of setting up The Project and The AM Show.

However, it is unclear whether Oaktree wants to expand its comparatively tiny New Zealand holdings.

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Fan fallout

Sky TV has acknowledged that discontinuing its daily and weekly Fan Pass offers has hit uptake for its main programming offer.

"I'm not [saying] it did not take customers away from us but the numbers were low," said chief executive John Fellet.

The discarded daily and weekly passes went for $15 and $20 respectively. From May 24, the minimum monthly subscription for Fan Pass has been hiked from $60 to $100.

Fellet said the short term deals had not been profitable and were subsidised by longer term Fan Pass offers. "We were experimenting," he said, "trying to get more return out of the money tied up in sports rights. But other pay companies have not made such offers."

The upshot is that consumers have lost an option for online sports, a genre that is dominated by Sky.

Fellet said Sky had considered adopting a more "dynamic" pricing option where daily packages differed, depending on what sports events were on offer. However, that had drawn a negative response in surveys of users.

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Era ends at Maori TV

Four years ago, the chairman and board of Maori TV went to extraordinary lengths to hire Paora Maxwell as chief executive.

Staff petitioned against his appointment and were ticked off by the board. The appointment process had to be delayed and started again. The broadcaster even lost a director - respected entrepreneur Ian Taylor - over the processes used.

This week Maxwell resigned three years into a four-year contract, with no explanation beyond wanting to focus on his personal and business interests.

Sources say he leaves amid concerns over the selection of an East Tamaki location as the broadcaster's main headquarters, replacing its studios in Newmarket. The new facilities secured by Maxwell are leasehold, require a substantial fitout and do not include a production studio.

The move is just the latest in Maxwell's controversial era, which saw the departure of some high-profile senior staff, a reining in of the news operation and a row over the dumping of older female receptionists.

Sources said Maxwell had championed moving Maori TV to Rotorua.

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During his selection process, Maxwell was strongly supported by chairwoman Georgina te Heuheu. The Government has extended the former National Cabinet Minister's position for a second three-year term, which concludes in May 2018.

Sources say differences of opinion between the board and the chief executive came to a head when the Maori electoral college appointed John Tamihere as a board member.

Both men have a reputation for being strong willed. Tamihere was assigned the task of selecting a new headquarters, though it is not clear what role he had in selecting the East Tamaki premises.

Approached for comment, Tamihere said he was constrained from speaking under a direction from the board.

Maxwell leaves in August, about the time Maori TV will move into its new building.
He will continue as a consultant until the end of the year. Maori TV said it would advertise locally and internationally for a replacement.

The broadcaster rejected requests to speak to the chairman and to Maxwell.

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