NZ Herald
  • Home
  • Latest news
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather forecasts

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Budget 2025
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
    • Cooking the Books
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business

John Armstrong: Sales a political ploy in economic clothing

NZ Herald
27 Jul, 2012 05:30 PM6 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Photo / Supplied

Photo / Supplied

Opinion by

Chocolate box-like footage of torrents of water cascading down a tail-race on the Waikato river; video of geothermal steam rising in the early morning sun on the volcanic plateau; an uplifting soundtrack designed to kindle feelings of patriotism; and finally the voice (maybe someone New Zealanders respect and trust) stressing just how simple it is to buy a parcel of shares in part of New Zealand's energy infrastructure.

It is not hard to envisage the hearts-and-minds pitch of the advertising agencies as they compete for the right to join the long line of banks, stockbrokers and other outfits poised to do very nicely from the share float in Mighty River Power.

How the coming marketing blitz will go down with the average punter is difficult to say.

The opponents of privatisation will have a ready reply: you are paying an awful lot for the privilege of allowing the Government to run advertisements which are asking you to buy something you already own.

For that reason alone, the Government must avoid overkill. However, while polls consistently show around two-thirds of New Zealanders oppose National's partial asset sales programme, a recent survey found nearly 60 per cent would like to buy shares in Mighty River Power and the two other state-owned generators to go on the block later, Genesis Power and Meridian.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

A quick calculation suggests roughly a quarter of New Zealanders oppose the sales but want a piece of the action, given the floats will go ahead - barring Maori going to court and winning an injunction and bringing this convoluted exercise to a screaming halt.

The Prime Minister clearly sees this informal grouping as crucial to achieving one of the goals of the part-privatisation programme - encouraging new entrants into the sharemarket long-term.

It is no accident that Mighty River Power, the jewel in the crown when it comes to profitable and innovative state-owned enterprises, was the first choice for enticing middle and low-to-middle income earners to dip their toes in the sharemarket for the first time.

The motive is political as much as economic. It fits National's long held belief that boosting an individual's ownership of capital inevitably induces a slow, but perceptible transfer of political allegiance from left to right.

Thus the heavy stress on New Zealanders being "at the front of the queue". Hence, the introduction of a loyalty bonus to entice small investors to keep their Mighty River Power shares for three years. And hence the likely pricing of the shares to ensure they do not lose value on listing.

Discover more

Opinion

John Armstrong: What happened to the big hit from the Opposition?

17 Jul 05:30 PM
New Zealand|politics

John Armstrong: For dignity's sake Key won't budge on sales

20 Jul 11:52 PM
Opinion

John Armstrong: Thin protests confirm Nats' faith

22 Jul 05:30 PM
Opinion

John Armstrong: Too many unknowns to judge asset share float

24 Jul 09:30 PM

National is pulling out the stops to ensure the float is a success. Quite simply, it is putting politics ahead of maximising the return to the taxpayer.

As the critics point out, a lot of people do not have a spare $1000 with which to play the stock market. But these people are not the target of the forthcoming advertising blitz.

Advertisement
Advertise with NZME.

As always with Key, it is all about shoring up the centre for National by offering something which - when you strip it down - amounts to a tidy tax break in drag.

And with more to come. The subsequent floats will be crucial in maintaining the momentum in building National's "property-owning democracy". The phrase - borrowed from the mass privatisations of Margaret Thatcher-era Britain - is not one Key uses, however.

That may be because he used it some five years ago in Opposition to make what in hindsight were some pretty rash promises about making it easier for families to achieve their dream of home ownership - especially in the overheated Auckland property market.

According to a recent Productivity Commission report, low interest rates have improved housing affordability, though not in the Auckland market, while the ratio of house prices to disposable income generally remains "elevated".

In other words, little has changed under National, bar low interest rates which are largely beyond Government control anyway.

The housing market poses a bigger problem for Key than just reminding everyone of broken promises. Many financial advisers will cut across National's efforts to create a "shareholder democracy" by advising their clients to use their $1000 to pay off some of the mortgage instead.

Advertisement
Advertise with NZME.

Key is still expecting up to 200,000 retail "Mum and Dad" investors to buy parcels of shares. Just how many of these will be first-timers is a moot point - as is their likely stickability.

When a portion of Contact Energy was sold by National in 1999, the number of shareholders allocated fewer than 1000 shares totalled around 170,000.

Contact's most recent annual report shows those holding fewer than 1000 shares now number just over 40,000.

The conclusion to be drawn depends on whether you see the glass as half-full or half-empty. However, the figures suggest National is being over-optimistic in thinking most first-time investors will ignore the quick profit to be made.

Waiting three years for what will likely be a relatively small top-up of bonus shares may not prove to be that attractive.

If the price unaccountably nosedives after listing, those investors will hardly be thanking Key. Given the patchy performance of the sharemarket and the background gloom of the European financial crisis which constantly threatens to get worse before it gets better, this is not a remote possibility.

Advertisement
Advertise with NZME.

Some people will be tempted to buy shares in Mighty River Power simply to be on the other side of the equation with respect to seeming constant hikes in the retail price of electricity. The logic in that position evaporates when placed alongside the slippage in Contact's share price off earlier highs.

Contact is very much a case in point. Along with the float of Auckland International Airport a little earlier, Contact failed to spark the kind of revolution in "popular capitalism" Key is seeking.

If you really wanted to change savings behaviour you'd go for the heavy artillery like a capital gains tax. That National will not contemplate the introduction of such a measure only further underlines that the state asset sales programme is driven solely by politics.

Save

    Share this article

Latest from Business

Premium
Property

Rich-lister wants to demolish iconic Auckland boatshed

19 May 10:30 PM
Business

NZ's new cheapest petrol station revealed

19 May 10:04 PM
Premium
Business|markets

Two private equity firms reportedly circling Spark

19 May 09:13 PM

Deposit scheme reduces risk, boosts trust – General Finance

sponsored
Advertisement
Advertise with NZME.

Latest from Business

Premium
Rich-lister wants to demolish iconic Auckland boatshed

Rich-lister wants to demolish iconic Auckland boatshed

19 May 10:30 PM

Only viable option to address flooding: Build new boatshed at higher level – application.

NZ's new cheapest petrol station revealed

NZ's new cheapest petrol station revealed

19 May 10:04 PM
Premium
Two private equity firms reportedly circling Spark

Two private equity firms reportedly circling Spark

19 May 09:13 PM
Premium
AI disruptors: Meet the Kiwis using new tech to boost their businesses and lead the way

AI disruptors: Meet the Kiwis using new tech to boost their businesses and lead the way

19 May 09:00 PM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP