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How TikTok reads your mind

By Ben Smith
New York Times·
13 mins to read
How TikTok reads your mind
How TikTok reads your mind

It's the most successful video app in the world. A New York Times columnist has obtained an internal company document that offers a new level of detail about how the algorithm works.

There are four main goals for TikTok's algorithm: "user value," "long-term user value," "creator value," and "platform value."

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