How Ikea, KFC, Adidas and others are using virtual and augmented reality

Kevin Jenkins
By
Contributor·NZ Herald·
14 mins to read
How Ikea, KFC, Adidas and others are using virtual and augmented reality
How Ikea, KFC, Adidas and others are using virtual and augmented reality

The most bored I've ever been – I'm talking a transcendental level of boredom – was when I was at primary school and my mother and older sisters would drag me to a shop called Millers in Dunedin. It was a retail warehouse of clothing fabrics and buttons and reels

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