"As per instructions, there must be wax in your candle (at last 10mm)."
But Dickinson wasn't impressed, replying "Dear tweeps - who reads the instructions on their candle? Surely you just light it? @ecoya your instructions imply poor engineered design".
Ecoya candles are a product of NZX-listed Trilogy International and its share price has dropped by 2.21 per cent today.
Trilogy shares, shortly after 1pm, were trading at $3.10 each on the NZX, down from their opening price of $3.17.
Kate Hemus, head of Ecoya public relations, said she was confident the incident would not cause long term brand damage to the company.
"It's a great opportunity to have a conversation about our manufacturing procedures but we have absolute confidence in the product and safety measure's provided," Hemus said.
Ecoya candles, which range in price from $25 to $50, are packaged with safety instructions which tells buyers to discontinue burning your candle when you have 1cm or less of wax remaining.