Cellphones revolutionise life for world's poorest people

The figures are eye-watering: 1.3 billion units shipped globally, creating revenues well in excess of $454 billion, with some sectors recording 24 per cent growth. Someone forgot to tell the mobile phone industry about the global economic downturn.

Mobile phones have changed the social landscape and they are that rarest of beasts - recession-proof. Introduced in the privileged West more than 25 years ago, they have become fashion accessories, conferring status and Facebook status updates.

And the telecoms gold rush shows little sign of stopping, with some analysts predicting that the smartphone market will increase by 55 per cent this year, which is no mean feat at a time when the developed world, where most are sold, is tightening its belt.

However, it is in developing markets where the real economic miracles are taking place. Mobile phone growth there has been phenomenal with more than half the population now mobile phone subscribers.

In China, China Mobile has more subscribers than any other mobile carrier on the planet. And consultancy firm Deloitte predicts the global mobile phone market growth in the next four years will not be driven by tech-savvy Western consumers, but by poor people in rural India.

It is here that the mobile phone transcends its intended function to become a tool for education, empowerment, democracy, health and wealth generation.

Cheap handsets and airtime have driven the growth in micro-entrepreneurs, and in small-scale businessmen and women who have been able to gain economic advantages that were beyond their reach before the telecoms revolution.

In South Africa, more than 80 per cent of users rely on their phones to run small businesses. For others, simply owning a phone generates income.

The Village Phone Programme in Bangladesh provides phones and airtime to women living in remote villages, who then rent their phone to fellow villagers for a profit.

In India, farmers benefit from better market information thanks to their mobiles. They can find which wholesaler and retailer is paying the best price for their produce and cut out the expense of using brokers to sell their goods. Fishermen can check weather reports and find out which fish are attracting the best prices at market before they take to the seas. They have been utilised in health care with modified phones being used as stethoscopes and to test eyesight and map epidemics.

Even before the advent of cheap tariffs, South African businessmen had started to work out the possibilities the technology offered and set up makeshift phone shops in shipping containers, where airtime was sold in the same way as public payphones.

In India, mobile phones were first sold in 1994. Before their introduction, the number of people connected to a phone in the subcontinent - "teledensity" - had been fixed at around 0.2 per cent for decades. Landlines were inefficient, largely due to the challenging topography of the nation.

At its peak, about 50 million of India's 1.2 billion population had fixed-line telephones (a figure that has dropped by 15 million since the introduction of mobile phones).

Today, thanks to the fact that India has the lowest mobile phone tariffs in the world, more than 60 per cent of people own mobiles and the market is growing by between eight and 18 million new users a month.

The rapid growth has been a baptism of fire for the Government and regulators, who have been playing catch-up since the first spectrum allocation in the mid-90s.

As a result, national telecoms policy is at best gradual and at worst corrupt. The Government is embroiled in a scandal over the way it allocated mobile phone operator licences in 2008. A report by the Indian Comptroller and Auditor-General accused former Telecoms Minister Andimuthu Raja of failing to follow proper procedures in awarding 2G licences and underselling the resource by $4.1 billion.

Critics also accuse the Government of granting licences to favoured operators who hoard the spectrum and shut out competition.

A similar situation occurred in Ethiopia, where the incumbent public telecoms operator had a monopoly on telecoms services and the national uptake was among the lowest in Africa.

While the Indian Government struggles to formulate a coherent policy for fair and universal phone licence allocation, decisions on a consumer level are easier. Price and practicality are the key drivers. Consumers in developing economies look at how cheap a handset is - in India some touchscreen models are available for about $250 - and at what applications there are.

At present, there are few incentives for outside companies to develop technology and applications that could be useful, as smartphone ownership is only a small percentage of the total. Most apps are not relevant to the majority of consumers in places like India because they are not localised.

Only about 9 per cent of the Indian population is English-speaking and every state has its own language, every city its own dialect.

However, smartphone sales are growing in the developing world and with the global apps market estimated to be worth more than $2.6 billion, the rewards for app developers are too great to be ignored for long.

Incentives would also be useful for texting, which is seen in many countries as a waste of money. In Kenya, businessman Nathan Eagle may have discovered the key.

When working as a teacher, he would receive calls asking him to donate blood, usually after an accident. So he set up a system to keep records of how much blood was available in different locations by encouraging local nurses to text in details of blood-bank stock in exchange for free mobile airtime. The system resulted in fewer blood emergencies and better outcomes for accident victims.

From this scheme he developed his company, txteagle, which crowdsources "microtasks" in exchange for small payments. For one client, mobile users were asked to provide details of road signs in their local areas, to help put together a GPS system. For another, they monitored television ads to check local stations were broadcasting them correctly. They've even helped to translate marketing materials into local dialects.

On an international level, much has been made of the importance of allowing poorer communities access to modern telecommunications, a goal development agencies describe as "the last mile". And while the figures suggest that goal is being reached, what really matters, argue many development experts, is what happens after people are connected to technology.

Development consultant Hannah Beardon writes: "People who are traditionally the targets of development aid are mobilising themselves not only to access mobile phones but [to] innovate new functions and applications which meet their particular needs.

"But beyond the excitement about the potential for mobile phones, some voices of caution are emerging, highlighting gender differences in access and control, for example, or the tendency for social and economic hierarchies to be reinforced."

It appears that, as long as the price is affordable and the technology useful, the mobile phone will soon colonise every habitable part of the globe. Even the estimated one billion people living beyond the reach of electricity are no longer safe. Telecoms manufacturers such as Alcatel-Lucent are developing handsets and phone masts which use alternative energy such as solar and wind power to reach out to them.

- INDEPENDENT