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Home / Business / Companies

Startup Advisors Council delivers its bright ideas - but faces a potential roadblock

Chris Keall
By Chris Keall
Technology Editor/Senior Business Writer·NZ Herald·
31 Jul, 2023 09:00 PM10 mins to read

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"The number one job creator in the world right now is start-ups. And the number one job destroyer is larger corporates," says Startup Advisors Council member Grant Straker. Photo / Michael Craig

"The number one job creator in the world right now is start-ups. And the number one job destroyer is larger corporates," says Startup Advisors Council member Grant Straker. Photo / Michael Craig

The Government asked a group of experts for ideas on boosting the start-up sector - which has seen some early-stage firms grow to take on the world (like Xero or Rocket Lab) but struggle.

Today, the Startup Advisors Council delivered 25 recommendations in its “Upstart Nation” report (because the tech industry loves to confuse things with a new buzzword, and random capitals, it refers to start-ups as “UpStarts” throughout.)

“All of the recommendations are totally doable,” chairman and Movac managing partner Phil McCaw told the Herald.

“Many of them are based on what we’re seeing other countries around the world do, with a Kiwi twist.”

But there could be a post-election roadblock.

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The Act Party - which could play a pivotal role after October, with polls indicating a National Government requiring its support - says it only supports one of the council’s 25 recommendations, and even that single policy only has its “potential” backing.

The report’s five biggest recommendations in terms of concrete policy shifts or big-bang moves:

  1. Introduce tax incentives to promote investment in start-ups and venture funds. “By way of example, the Australian Early Stage Innovation Company (ESIC) scheme provides tax deductions for investments and capital gains tax exemptions,” the report says. “Following this scheme, consideration could be given to a deduction from income up to 30 per cent of capital invested directly in an UpStart or an UpStart venture fund, capped at maximum deduction of $200,000 per year, with the ability to carry forward unused deductions.
  2. Remove barriers that impede KiwiSaver funds from investing in the sector. “We propose that the Government use its balance sheet to guarantee the short-term liquidity of any investments in an eligible New Zealand venture fund.” The council also wants changes to the way fees and returns are reported for illiquid assets - so punters don’t take fright at venture capital investments, a long-term play not exactly friendly to daily reporting requirements - and for the Government to nudge KiwiSaver funds toward start-ups through asset allocation guidance, as it says the Australian Prudential Regulation Authority (Apra) does today.
  3. Remove tax on unrealised gains from employee share option programmes (esops). Cash-strapped start-ups can struggle to match established firms’ salaries, but they can offer shares that might, one day, be worth a whole lot more money.
  4. $500m more for Govt-backed Elevate fund, which co-invests in start-ups. In 2020, Crown agency New Zealand Growth Capital Partners (NZGCP) got $300 million from the Government for its Elevate fund, which co-invests with private venture capital firms in funds that back start-ups. Budget 2023 earmarked $40.5m for the nearly-exhausted Elevate, but this wasn’t new spending but the final installment of the $300m promised three years ago. The Government has yet to say if Elevate will get fresh funding. The council reckons it should tip in another $500m over 10 years. It also wants $50m more for Aspire, NZGCP’s seed fund for start-ups still at the in-their-parents’-garage phase.
  5. Ensure international and returning Kiwi talent isn’t captured by double taxation. “Skilled and wealthy migrants from the United States and returning Kiwi expats are being caught by double taxation on gains from investments they hold outside of New Zealand through our Fair Dividend tax Regime (FDR). Under FDR, they are taxed in the USA on capital in New Zealand on revenue,” the report says. “While a four-year transitional exemption is in place, we are hearing from many that they are being caught by this and as a consequence are evaluating moving back to the USA. The impact is that we are losing the technical, scale-up and investment talent that we have gone out of our way to attract over the last decade.”

The council says these measures would see the Crown forego $39.6m in tax revenue today, rising to $79.2m by 2027 - but it says this would be offset by increases in GST and PAYE paid by successful young companies.

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There are also broader suggestions for mentoring, business networking, storytelling, and addressing the skills shortage. The report suggests a Start-up Visa and a Global Talent Visa, “a minimum global income of US$200,000 per year [$323,000]” and a requirement to attend and participate in at least two New Zealand industry events a year.

It also suggests the Government “Establish a Māori-led venture fund “to remove barriers for Māori participation in the UpStart ecosystem and further encourage iwi investment in the sector” but doesn’t suggest a budget. Nor does it recommend specific structures - a process it says should be led by iwi.

The council also wants a new “agency dedicated to boosting the entrepreneurial ecosystem” which would be called Accelerate Aotearoa. And it wants the Government procurement process to include local start-ups, who it says are largely snubbed in favour of established companies or multinationals today. But it doesn’t offer specifics on how that aim could be implemented in Crown tenders, whose costs, complexity (and, some would say, hand-to-hand political combat) disadvantage smaller firms.

There is of course a big gulf between “doable” and actually getting done in the world of politics.

Deputy chair Suse Reynolds. "Some of our recommendations are very specific. Some are broad and strategic, like telling the stories of start-ups more frequently and more compellingly - and making sure a broader swathe of New Zealanders understand the role that start-ups play in their own future," she says.
Deputy chair Suse Reynolds. "Some of our recommendations are very specific. Some are broad and strategic, like telling the stories of start-ups more frequently and more compellingly - and making sure a broader swathe of New Zealanders understand the role that start-ups play in their own future," she says.

Angel Association head Suse Reynolds, who served as the council’s deputy chair, says the group met with the ministers several times, and showed them drafts. (The council was appointed in May 2022 by then Research, Science, and Innovation Minister Megan Woods and then Economic and Regional Development Minister Stuart Nash - who have been respectively replaced in their portfolios by Ayesha Verrall and Kieran McAnulty. Barbara Edmonds is also in the frame as Economic Development Minister.)

She said the ministers were broadly positive.

Regardless, Reynolds said she was not expecting any recommendations would be adopted during the current term, simply because the election is rushing up so fast (the House is due to rise on August 31, with Parliament dissolved on September 8).

Research, Science and Innovation Minister Ayesha Verrall. “We will take time to carefully consider the council’s report and their valuable recommendations to support and strengthen the environment for New Zealand start-ups,” she says. Photo / Mark Mitchell
Research, Science and Innovation Minister Ayesha Verrall. “We will take time to carefully consider the council’s report and their valuable recommendations to support and strengthen the environment for New Zealand start-ups,” she says. Photo / Mark Mitchell

And indeed, the Government did not leap out of the blocks.

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“We will take time to carefully consider the council’s report and their valuable recommendations to support and strengthen the environment for New Zealand startups,” Verrall said as the report was released.

National's Judith Collins. "We are short on capital, talent, and markets," she says, but wouldn't say at this point which Startup Advisors Council recommendations her party would pick up, should it lead the next Government. Photo / Mark Mitchell
National's Judith Collins. "We are short on capital, talent, and markets," she says, but wouldn't say at this point which Startup Advisors Council recommendations her party would pick up, should it lead the next Government. Photo / Mark Mitchell

Collins’ take

The Herald asked National Party technology spokeswoman Judith Collins if she could commit to any of the Startup Advisors Council’s recommendations.

She said she did not want to pre-empt her party’s tech and innovation policies, which have yet to be launched.

“I expect the council will be pleased with the policies, but, of course, not everything that they ask for will be in the policies,” Collins said.

“However, the work of the council leans very much into where I see New Zealand having to focus.”

“We are short on capital, talent, and markets. We have a culture that needs a reboot to embrace not only success but also accept that failure should be seen as a natural part of learning and growing.”

National’s policy is due in a couple of weeks, Collins said.

Act’s take

Act was more willing to give an immediate verdict - and it was blunt.

“Only one of the recommendations could potentially gain support from Act,” spokesman Simon Clarke said.

“If there are barriers to KiwiSaver funds investing in start-ups, Act would support removing them.”

‘Creators’ vs ‘destroyers’

Council member Grant Straker (Ngāti Raukawa) had the working assumption it will be up for the task of convincing any holdouts in a future Government to back the council’s report.

“If we don’t do it, what happens? The number one job creator in the world right now is start-ups. And the number one job destroyer is larger corporates,” he told the Herald - referencing the recent round of Big Tech layoffs.

“If we want to be a prosperous nation, good ideas have to meet good capital in the right channel to market. Having been through this myself [co-founding Straker Translations], my thinking is that you need to have inclusive capital, not extractive capital - so you’ve got New Zealand institutional investors, New Zealand retail investors and New Zealand mum-and-dad investors, then you’ve got far more New Zealand ownership of these ideas that get turned into companies.”

The report says “offshore funds tend to be ‘fair-weather friends.’ History, however, informs us that offshore funds are active in the good times but disappear in tougher economic conditions such as we have now”.

“Tend” is the operative word, with some trans-Tasman VCs like Blackbird continuing to put money into Kiwi start-ups, and co-investing with the NZGCP.

Beyond property fixation

Although Act might not like the idea of the NZGCP getting $500m, the council says its recommendations would ultimately lead to a capital market for start-ups that “can stand alone without ongoing government support.”

But in the Startup Advisors Council’s view, it will take a bit of nudging to get there. “We would like to see a future where New Zealanders think about growing wealth through investing in a diversified range of UpStarts rather than our current default thinking of investing in property,” its report says.

Straker says the payoff is huge. He points to the report’s “successor indicators” section, which would see the start-up sector shifting from a hardscrabble landscape today to one that by 2030 creates:

  • 5000 active high-growth start-ups (from around 2400 today)
  • 250,000 high-value jobs
  • 75 start-ups spun out of public research organisations per year
  • Five new start-ups per year reaching $100m in revenue

The council’s report also says: “We aspire to reach representative parity with our population, which means building a start-up and investor cohort that is 17 per cent Māori [from around 10 per cent today], eight per cent Pasifika [from less than two per cent today] and 52 per cent women [from around 30 per cent today].”

"All the recommendations are totally doable," says Startup Advisors Council chair Phil McCaw.
"All the recommendations are totally doable," says Startup Advisors Council chair Phil McCaw.

Across the divide

Startup Advisors Council members spoken to by the Herald all expressed the hope that their recommendations would be seen as pragmatic and nonpartisan, and draw broad cross-party support.

“The council’s recommendations focus on creating a world-leading vibrant start-up ecosystem. One that will drive economic growth for all, growing wages and increasing the tax base, and foster the innovation needed to solve the world’s toughest challenges,” chairman McCaw said.

“If we collectively embrace this opportunity - entrepreneurs, investors and government - then all the recommendations are totally doable. The results won’t come quickly, this is a long-term strategy to drive innovation and growth and will require consistent policy application by political parties across the divide.”

Startup Advisors Council members

  • Phil McCaw (chair), Movac managing partner
  • Suse Reynolds (deputy chair), executive chair, Angel Association
  • Marian Johnson, Ministry of Awesome business incubator, Te Ōhaka start-up hub
  • Grant Straker (Ngāti Raukawa), co-founder Straker Translations
  • Mike Carden, start-up founder (Sonar6 and Joyous), investor
  • Imche Veiga, founder of “deep tech” VC fund Outset Ventures
  • Carl Jones, managing partner of seed fund WNT Ventures

Chris Keall is an Auckland-based member of the Herald’s business team. He joined the Herald in 2018 and is the technology editor and a senior business writer. He has written extensively about startups, venture capital and related policy.

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