NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business / Companies / Healthcare

Healthcare turf war: The tussle for public funds in the business of general practice

Kate MacNamara
By Kate MacNamara
Business Journalist·NZ Herald·
31 May, 2025 01:00 AM10 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Tend Health chief executive Cecilia Robinson has won the right to contract directly for public funds, but there's a catch. Photos / NZME, supplied

Tend Health chief executive Cecilia Robinson has won the right to contract directly for public funds, but there's a catch. Photos / NZME, supplied

In 2022, one of the country’s largest Primary Health Organisation-related networks, ProCare Group, spent more than $15 million to buy one of the country’s more valuable doctor’s offices: Health New Lynn.

The transaction raised eyebrows in New Zealand healthcare circles, where 32 Primary Health Organisations (PHOs) are the main vehicle by which the Government funnels nearly $1.5 billion into primary health care, much of it supplied by general practices.

At least two corporate buyers were also interested in the New Lynn practice and were outbid.

Cecilia Robinson co-CEO of Tend Health confirmed her company was a bidder.

The Herald understands Green Cross also bid on the business. Wayne Woolrich, general manager medical, declined to comment directly on the matter.

Advertisement
Advertise with NZME.

The purchase was not a lifeline thrown by a PHO to a struggling practice, as sometimes happens. It was highly competitive and exposed a sizeable fault line in the landscape of primary care: general practice, or at least large elements within it, now competes fiercely with the very bodies that fund it.

ProCare CEO Bindi Norwell told the Herald one reason the group bought a thriving New Lynn practice was to help keep the profits on shore. Photo / Mike Scott
ProCare CEO Bindi Norwell told the Herald one reason the group bought a thriving New Lynn practice was to help keep the profits on shore. Photo / Mike Scott

PHOs have been around for decades, but their purchasing of general practices through related entities is newer, and increasing (the entities now own over 40 either wholly or jointly).

In ProCare’s case, it is ProCare Network Ltd, a co-operative company and a related party to ProCare Health, the PHO, which buys and owns practices – both entities are part of the ProCare Group.

Advertisement
Advertise with NZME.

PHOs themselves are charitable entities and their main job is to act as a middle layer between the Government’s health funding body, Health NZ, and much primary health care provision, including general practice.

PHOs are regional, and across the country individual general practices must link to them, primarily for what’s called capitation funding, paid out according to a formula tied to enrolled patients.

But hundreds of millions of dollars of a roughly $1.5b envelope of money they distribute is flexible – for the provision of services that range widely from smoking cessation to special diabetes management to vaccination.

Some PHOs flow almost all flexible funding to outside service providers, but many are large service providers themselves. And the voices claiming that large service provider PHOs are conflicted are growing louder.

Turf war

The contest over Health New Lynn was an early sign of a turf war. There are currently 1077 general practices, according to the Royal New Zealand College of General Practitioners (RNZGP).

Well over half of the practices are owned by the doctors and nurses who work in them, but this traditional model of ownership is in decline, pushed by a range of forces, not least of which is the wave of retirement sweeping across general practice doctors and a changing of the generational guard.

Dr Angus Chambers at his Riccarton Clinic in Christchurch. Photo / George Heard
Dr Angus Chambers at his Riccarton Clinic in Christchurch. Photo / George Heard

Into the ownership gap are stepping a variety of entities, including iwi and community trusts, but a big block of practices are now owned through a larger-scale corporate model.

The largest of these operators are NZX-traded Green Cross and Third Age Health Services, as well as Tend Health, OmniHealth, and Tāmaki Health (over 87% owned by Sydney-based private equity firm Mercury Capital).

Advertisement
Advertise with NZME.

All up, the big private operators either own or co-own over 150 general practices – there is considerable variance in the group, and many retain some measure of co-ownership with local practice doctors and nurses.

Wayne Woolrich, general manager medical, at Green Cross is among those who are unhappy with the PHOs expanding into practice ownership. The company has a network of 65 general practices (owned and co-owned) and the business, which also owns pharmacies, turned a $16m profit in the year to March.

Woolrich wouldn’t confirm whether Green Cross bid on the New Lynn clinic: “We sign non-disclosure agreements, but we were an active buyer of medical clinics in the market at that time.”

However, he was keen to raise a related question: “The question I have is this, are we working in partnership with the PHOs as a funding provider, or are we now competing with them?”

Bindi Norwell, chief executive of the ProCare Group, told the Herald that ProCare Network, which is co-operatively owned, was not the highest bidder for the New Lynn practice, but “could offer support that other bidders were not offering”.

As is the case for a number of large PHOs, she said part of the ProCare strategy is “keeping general practice owned by independent practitioners and keeping profits in New Zealand rather than going to offshore shareholders – something that is important to the shareholders of the co-operative”.

Norwell added that the group also aims, ultimately, to help younger clinicians into ownership.

Further dissatisfaction

Angus Chambers, a Christchurch-based GP and chair of the General Practice Owners Association (GenPro), is keen for general practices to negotiate their contracts directly with Health NZ, and to cut PHOs out of the equation.

GenPro membership represents roughly half of all general practices, and has no large corporate members.

Chambers told the Herald that there is very little in the way of primary health care that cannot be delivered directly by practices, and that some PHOs look like an administration-heavy layer that soaks up limited public funding.

His group has even brought a complaint to the Commerce Commission, arguing that the current contracting processes are unfair, though it’s notable that there are several prongs to GenPro’s dissatisfaction with PHOs, and the commission complaint relates to capitation.

Though that money flows through PHOs, the substance of the beef is with the Government, its appetite for imposing contracts and its eroding level of funding, relative to inflation.

A seismic shift

Tend Health, a highly digitised and fairly new entrant in general practice, is another disgruntled party. It recently asked for permission to contract directly with Health NZ, and to cut out PHOs; several days ago it confirmed that Health NZ agreed it can achieve this aim by becoming a PHO itself.

It wasn’t quite what the company asked for; co-CEO Robinson is scathing about the PHO system. But the change, which has only one precedent, will start on July 1.

Following the news, Woolrich confirmed that Green Cross too will seek PHO standing. And Third Age CEO Tony Wai said his company is considering whether to follow suit.

The regional system is aimed at ensuring that PHOs have a close understanding of the population they cover, and tailor services accordingly, but it is at odds with chain ownership of general practices. Tend, with 23 practices, currently deals with 11 PHOs, Green Cross with 65 practices deals with 12.

Robinson told the Herald the current structure is “a very convoluted system where each PHO Tend works with has different rules and the result is that services might be offered in one general practice and 15 minutes down the road they can’t be offered by another…it’s not patient-focused and it’s confusing”.

Robinson said she is still working through some of the details that the change will entail, but noted her network already provides the vast majority of the services that Health NZ requires of PHOs, including detailed patient data collection and the provision of after-hours services.

It is also Robinson’s view that the current PHO system is broken: “…many PHOs act as the commissioner of services, as the funder of services and then they also compete to provide those services. It restricts competition…and it needs to be reviewed [by the Government]“.

Defenders of PHOs: babies and bathwater

A spokeswoman for ProCare told the Herald the claims of unfairness, and the inference that PHOs are taking advantage of their position as primary care funders, are baseless. Her entity manages hundreds of public contracts, but she said, “they come with very clear rules that lay out what we can and can’t do”.

ProCare is sensitive to the criticism. When a recent report by retired accountant Murray Lilley took aim at the PHO sector’s head count and bureaucracy, and ProCare’s mixed corporate and charity structure, the group slapped him with a cease-and-desist letter, instructing him to stop discussing it with the media.

Bindi described Lilley’s report as “misleading and factually incorrect”. She said ProCare’s staffing costs have grown in line with the group’s addition of front-line staff, including the health coaches, health improvement practitioners and psychologists it places in general practices, and because of its owned general practices.

Kim Sinclair-Morris, chief executive of the PHO Pegasus Health, said practice ownership is a way that PHOs can relieve “significant pressure” in the primary healthcare system. Pegasus recently bought Lincoln Medical Centre, owned through a joint venture between Pegasus Health and two local Māori-owned entities (rūnanga).

Sinclair-Morris noted that, like most PHOs, Pegasus also delivers a range of frontline services. In Pegasus’ case, those include a walk-in urgent care clinic, an observation unit, “acute demand” nursing, and primary mental health services; it also holds contracts to deliver training, workforce development, immunisation coordination, and other primary care support services.

Many in academic circles echo the beneficial role of PHOs, including the administrative burden they keep from owner-operator general practices, but there is some disquiet over practice ownership.

Tim Tenbensel is a professor of health policy at the University of Auckland’s School of population health.

He said that, outside distress situations, it was not originally intended that PHOs buy and own general practices: “That’s something I do think needs to be worked through more clearly and to clarify their role.”

Lynn McBain, a former GP, professor and the head of department for Primary Health Care and General Practice at the University of Otago, also said the overlap could be concerning: “Where PHOs are both funder and recipient of funding, that’s a tricky problem. PHOs do buy practices and sometimes they do it to keep the corporates out”.

“I’m not aware of instances where they obviously favour their own practices but I can see that they need to be careful to keep governance over funding and operating separate, and to communicate more transparently and clearly with their GP members about how they’ve portioned out funding.”

Both McBain and Tenbensel cautioned that PHOs are responsible for a lot more than the public might be aware of, including big-picture population health.

Tenbensel said their demise might easily see the baby of population-based health care, its view across access to services and its aim of better health for New Zealand’s most disadvantaged, thrown out with the bathwater.

He acknowledged that corporate owners can bring scale and efficiency and deep pockets to general practice. But he’s also concerned that larger entities come with often profit-hungry shareholders and loud voices, and that their lobbying may sideline good ideas and indeed the public interest in policy making.

Though he accepts there’s been precious little of that lately. Health NZ has been hatching a much-delayed report on the future of PHOs for more than a year. It’s now scrapped the release of that report. On Friday, Martin Hefford, director of living well, said the organisation is, “now not proceeding with consultation regarding the functions of PHOs this year, as related policy work is being undertaken.”

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Healthcare

Premium
Healthcare

Major healthcare provider eyes growth, as Government ups outsourcing

02 Jun 09:00 PM
Premium
Healthcare

Pacific Edge launches $20m capital raise

30 May 01:13 AM
Premium
Business|companies

Tech Insider: Jamie Beaton's message for students caught in Trump's war on Harvard

29 May 11:00 PM

‘No regrets’ for Rotorua Retiree

sponsored
Advertisement
Advertise with NZME.

Latest from Healthcare

Premium
Major healthcare provider eyes growth, as Government ups outsourcing

Major healthcare provider eyes growth, as Government ups outsourcing

02 Jun 09:00 PM

Evolution Healthcare chief executive speaks to the Herald.

Premium
Pacific Edge launches $20m capital raise

Pacific Edge launches $20m capital raise

30 May 01:13 AM
Premium
Tech Insider: Jamie Beaton's message for students caught in Trump's war on Harvard

Tech Insider: Jamie Beaton's message for students caught in Trump's war on Harvard

29 May 11:00 PM
Sybos sells $951.9m in Ebos shares, reduces stake to 4.9%

Sybos sells $951.9m in Ebos shares, reduces stake to 4.9%

29 May 01:07 AM
Why Cambridge is the new home of future-focused design
sponsored

Why Cambridge is the new home of future-focused design

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP