Then even as the big numbers dwindle and we get down to core NZ Post business, the company reports that mail and parcels business delivered an improved performance. That, ironically, is down to e-commerce.
The internet - harbinger of doom for the traditional letter and bill - is increasing parcel deliveries as consumers flock to online shopping.
Freightways, which also reported an improved half-year profit yesterday - up 21 per cent to $26.3 million - noted much the same thing.
That's good news for NZ Post. It is a business with a future, in banking and parcel delivery.
But it doesn't point to improved fortunes for the daily letter drop. This result confirms NZ Post is making the right calls as a business.
Whether these calls are in the best interests of all the public is really a political matter. EPMU organiser Joe Gallagher was measured and realistic in his response.
The nature of the postal service is changing, he acknowledged, but given the overall result was okay he argues there is no need for NZ Post to move as fast as it is to cut daily deliveries.
He may have a point. Clearly that would mean subsidising that part of the business from earnings in other areas. The state-owned enterprise model requires organisations like NZ Post to act like proper businesses.
This Government, with its surplus obsession, is keen to receive dividends from SOEs. NZ Post will deliver $2.1 million for the half year.
Any change to NZ Post strategy would have to be driven by government policy. And that would require a groundswell of public opposition to the delivery cuts.
That's something we're just not seeing.