To some extent, industrial disputes are clashes of personality and that certainly seems to be a strong element here. Company chief executive Tony Gibson, a former shipping company man who makes no secret of his antipathy towards unionists, was winning the public relations war initially, but has created an impression of arrogance and high-handedness in the past week.
Like any industrial dispute, both sides have stretched the truth. Gibson tried to blame Fonterra's decision to take its business to Tauranga on the industrial unrest when it's plain that much larger forces were having an influence.
He also claimed wharfies were earning $91,000 a year - a figure that could be achieved only by working punishing amounts of overtime. (He tries to explain that better in a letter to the paper on the next page).
Maritime Union president Garry Parsloe appeared to call his bluff on that matter by saying the workers on $91,000 would happily give up $10,000. But how much do they really work? The danger now is that this is becoming a matter of ego - both men should avoid that.
But beyond the personalities involved in the battle's front lines there is much at stake here. The port, which suffered a 37 per cent drop in net profit for the year to last June 30, is faced with a demand from its owner, Auckland Council, to increase profits. Greater efficiency on the waterfront would obviously benefit the economy, both local and regional, but it plainly cannot be accomplished without greater labour flexibility.
In that regard, the watersiders need to acknowledge that the game has changed. In the midst of a major global economic downturn, shipping companies will naturally play ports off against each other to cut costs. If the union really has the interests of its workers at heart, it will be seeking to work with the port chiefs to make Auckland an irresistible destination.
The port, for its part, needs to step back from the edge of the abyss on this one. Gibson's plan to sack the entire workforce is hotheaded and provocative. At the same time, the council should scale back its profit expectations, which seem excessive in the current economic environment.
That could provide the union and the port with the breathing space to negotiate an orderly transition to more flexible work arrangements.