Unit holders in the fund will get the rights to Fonterra's share dividends without owning the shares or holding voting rights. The change will substantially reduce the share redemption risk on Fonterra's own books, which has billowed to more than $700 million in recent years, by giving farmers a venue to trade the shares among themselves.
Fonterra's main risks come from movements in global dairy prices, exchange rates and New Zealand's milk supply, Moghe said.
A reliance on whole milk and skim milk powder and a lack of branded products means the dairy exporter has smaller margins than its global competitors. It will probably face "significant competition from companies like Nestle and Danone" as Fonterra moves to sell more higher-value products, Moghe said.
"Multi-national food companies on the other hand have well diversified operations in relation to sales and raw material procurement. They also mainly sell branded products which enjoy better pricing power than commodity products," he said.
"As a result we think the valuation discount is warranted," Moghe said.
Pricing and allocations are expected to be announced after the bookbuild on November 27, with the units set to list on the NZX on November 30 and on the ASX on December 5.